{"id":184759,"date":"2016-08-09T12:54:28","date_gmt":"2016-08-09T12:54:28","guid":{"rendered":"https:\/\/staging.rm.gfolkdev.net\/?p=184759"},"modified":"2022-10-13T12:13:08","modified_gmt":"2022-10-13T12:13:08","slug":"whats-new-digital-reality-checks-series-2","status":"publish","type":"post","link":"https:\/\/rosenfeldmedia.com\/whats-new-digital-reality-checks-series-2\/","title":{"rendered":"What’s New: Digital Reality Checks Series"},"content":{"rendered":"
\"One<\/a>
One of these things is not like the others…<\/figcaption><\/figure>\n

Big news today: Rosenfeld Media is launching a new line of books called <\/span>Digital Reality Checks<\/span><\/a>! They\u2019re designed to help all kinds of digital professionals\u2014not just from the UX tribe, but IT,\u00a0marketing folks, and others\u2014make sense of the expensive, often overhyped software tools\u00a0that\u00a0large organizations depend upon. <\/span><\/p>\n

The first one in the series\u2014<\/span>Theresa Regli\u2019s <\/b>Digital and Marketing Asset Management<\/span><\/i><\/a>\u2014is now available for purchase. Oh my god: digital asset management has become a huge problem in almost every organizational setting, and I\u2019m thrilled to help address it.<\/span> Buy it in paperback or ebook from <\/span>our store<\/a>\u00a0or Amazon.<\/span><\/p>\n

<\/a><\/p>\n

Future\u00a0Digital Reality Checks<\/span><\/a> books will cover similar challenges, like web content management and marketing automation. Expect to see 6-8 of titles over the next couple years.<\/span><\/p>\n

You might be scratching your head a bit. \u201cDigital professionals\u201d don\u2019t necessarily sound like people focused on UX. Or you might find these topics a bit unfamiliar and technical.<\/span><\/p>\n

But we\u2019ve already noticed that <\/span>you <\/span><\/i>are changing. The kinds of people who read our books and attend our conferences are no longer purely UX folks by any stretch, and interests are bleeding together. <\/span><\/p>\n

For example, one of the most popular themes at both Enterprise UX <\/span>2015<\/span><\/a> and <\/span>2016<\/span><\/a> conferences was design systems. People are clamoring for better tools to support creating better experiences that scale well in large organizations. In many cases, the outcome is dependent upon the efforts of all sorts of \u201cdigital professionals;\u201d in other cases, those professionals are the beneficiaries of strong design systems. As Peter Morville<\/strong> would say, they\u2019re all intertwingled.<\/span><\/p>\n

This shouldn\u2019t be surprising, and it\u2019s nothing new: disparate tribes came under the UX umbrella years ago. We\u2019re only going to see more convergence, bigger umbrellas, and the sunset of disciplinary tribalism. I’m not fan of tribes and priesthoods, so I find it thrilling!<\/span><\/p>\n

And it’s exciting for me that Rosenfeld Media can play a small role in accelerating and strengthening those connections through our publishing and conference planning efforts, just as we have for UX. We\u2019re so happy to help mix marketing and IT people into the pot. We\u2019re stronger together.<\/span><\/p>\n

I\u2019m also thrilled to have a partner in all this: <\/span>Tony Byrne<\/b> and his team at <\/span>Real Story Group<\/span><\/a>, who are writing the\u00a0Digital Reality Checks<\/span><\/a> books. They\u2019re a fiercely independent group of analysts that has taken a very no-bullshit approach to the enterprise software space\u2014an area that\u2019s typically marked by marketing hype and vendor\/analyst conflicts of interest. Real Story Group\u2019s analysts really are focused on understanding digital reality, and they take the same jargon-free, plain language-approach to their craft that we\u2019ve used in Rosenfeld Media\u2019s UX books.<\/span><\/p>\n

Bottom line: a new line of books for for digital professionals that get at the real story of enterprise software tools. <\/strong>Digital and Marketing Asset Management<\/span><\/i><\/a> today, and more to come. And even if it\u2019s not up your alley at the moment, I\u2019m pretty sure <\/span>someone<\/span><\/i> you work with will benefit from reading it. Please let them know about it.<\/span><\/p>\n

PS We\u2019re going to launch <\/span>another <\/span><\/i>new book series in the coming weeks called <\/span>Two Waves Books<\/span><\/a>. I\u2019ll tell you more about that very soon…<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Big news today: Rosenfeld Media is launching a new line of books called Digital Reality Checks! They\u2019re designed to help all kinds of digital professionals\u2014not just from the UX tribe, but IT,\u00a0marketing folks, and others\u2014make sense of the expensive, often overhyped software tools\u00a0that\u00a0large organizations depend upon. The first one in the series\u2014Theresa Regli\u2019s Digital and … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[26],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/184759"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/comments?post=184759"}],"version-history":[{"count":2,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/184759\/revisions"}],"predecessor-version":[{"id":186050,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/184759\/revisions\/186050"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=184759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/categories?post=184759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/tags?post=184759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}