{"id":184557,"date":"2007-09-10T18:36:16","date_gmt":"2007-09-10T18:36:16","guid":{"rendered":"https:\/\/staging.rm.gfolkdev.net\/?p=184557"},"modified":"2022-10-11T14:08:51","modified_gmt":"2022-10-11T14:08:51","slug":"ux-consciousness-in-business-magazines","status":"publish","type":"post","link":"https:\/\/rosenfeldmedia.com\/ux-consciousness-in-business-magazines\/","title":{"rendered":"UX consciousness in business magazines"},"content":{"rendered":"
Last month, we published our research on the degree of “user experience consciousness” we found among the analyst firms. The results were quite interesting, so we’ve repeated our method to assess the UX consciousness of mainstream business publications. Here are the eight publications we chose, based on an informal poll of about ten colleagues who work at the intersection of business strategy and user experience:<\/p>\n
<\/em>\n<\/ol>\n<\/p>\n
<\/p>\n
And here’s what we did:<\/p>\n
We searched 21 UX-related terms on each publication’s site, tallied the number of search results, and determined what percentage of all results these terms represented for each site. This showed us what terms are drawing attention from each individual publication.<\/p>\n
We then searched those same UX-related terms on the web via Google, and compared those percentages to their averages on the publication sites. This gave us a sense of how mainstream business publications’ UX consciousness compared to that of rest of the world.<\/p>\n
What was the degree of “UX consciousness” among these business publications?<\/em><\/p>\n This table shows the percentage of UX-related documents on each analyst site retrieved by each term, as well as analysts’ overall averages and percentages for the web as a whole. (Click the image to display the full table):<\/p>\n Which numbers really stood out? <\/p>\n UX practitioners might find that Business Week<\/em> merits reading simply because its coverage is the most balanced, and Business 2.0<\/em> is worth checking regularly simply because it has the strongest focus on UX-related content, especially in newer areas like interaction design. Of course, these numbers suggest nothing about the quality of these publications’ respective coverage; anecdotally, the Harvard Business Review<\/em> and The Economist<\/em> always seem to float to the top of the list of quality business publications. Given their respective foci, information architects and knowledge managers might do well to subscribe to HBR<\/em> while visual designers and marketing people might want to read The Economist<\/em> regularly.<\/p>\n What level of “UX consciousness” did these business publications do compared to the web as a whole?<\/em><\/p>\n Here are the topics where business publications “led” the web as a whole:<\/p>\n There aren’t many especially notable disparities in this list. The two terms that stand out\u2014branding and knowledge management\u2014already register well on the open web. These two terms are more likely to be familiar to readers of business publications, who aren’t typically UX practitioners or academics.<\/p>\n Here are the topics where business publications “trailed” the web:<\/p>\n It’s surprising that content management and web analytics, two highly concrete topics that can make a large dent on the bottom line, register relatively little attention from business publications. Also of interest: while business publications are half as likely to focus on user experience, they’re far more focused on experience design than the web as a whole. As these two terms are often considered synonyms, this is quite strange.<\/p>\n In our prior exploration of UX consciousness among the analyst firms, some clearer patterns\u2014and questions\u2014emerged. But the patterns are less clear with business publications; overall, their numbers seem more in line with the web as a whole. Of course, you might see something different in these numbers; we hope you’ll share your comments below (and let us know if you’d like the original spreadsheet).<\/p>\n","protected":false},"excerpt":{"rendered":" Last month, we published our research on the degree of “user experience consciousness” we found among the analyst firms. The results were quite interesting, so we’ve repeated our method to assess the UX consciousness of mainstream business publications. Here are the eight publications we chose, based on an informal poll of about ten colleagues who … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[26],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/184557"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/comments?post=184557"}],"version-history":[{"count":4,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/184557\/revisions"}],"predecessor-version":[{"id":186591,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/184557\/revisions\/186591"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=184557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/categories?post=184557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/tags?post=184557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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