I\u2019ve always been impressed by people and organizations that value transparency. And I\u2019ve tried to make it a cornerstone of how Rosenfeld Media does business.<\/p>\n
As a brand attribute, transparency sounds great. But as a way for a company to <\/span>behave<\/span><\/i>, it\u2019s much more complicated, and even a little painful. It means publicly admitting<\/span> when stuff goes wrong<\/span><\/a>, and occasionally acknowledging your own ignorance or impotence.<\/span><\/p>\n Allow me to be painfully transparent: given the field we\u2019re in, you\u2019d expect Rosenfeld Media to be a completely user research-driven company. <\/span><\/p>\n And you\u2019d be wrong. <\/span><\/p>\n Like many small companies?\u2014?and even some large ones?\u2014?we\u2019ve made the same excuses that we begrudge our consulting clients: not enough time, staff, or budget.<\/span><\/p>\n Well, it\u2019s time to call bullshit. No more excuses.<\/span><\/p>\n So we\u2019re starting a new thing called <\/span>The People Project. <\/span><\/i>It\u2019s a lean user research program that makes sense for a tiny company like ours. And we\u2019ll report on it\u2014 transparently\u2014right here on our site. That way you\u2019ll see?\u2014?and hopefully learn from?\u2014?what we\u2019re discovering.<\/span><\/p>\n We\u2019re centering our research on the <\/span>actionable <\/span><\/i>questions?\u2014?some big, some small?\u2014?that directly address what people need and want most from us. We\u2019re leaning on our roster of Rosenfeld Media <\/span>UX experts<\/span><\/a> to guide us when we get stumped answering these questions along the way.<\/span><\/p>\n And we\u2019re emphasizing practical tools and iterative approaches over grand methods. After all, we\u2019re in the business of UX expertise, not medical devices or Martian rovers.<\/span><\/p>\n I\u2019m so excited that Rosenfeld Media is finally becoming truly user research-driven\u2014and a little relieved. It\u2019ll be hard, but the hardest part is, as they say, recognizing that you have a problem. Nice to check that off the list. Of course, we\u2019re certainly not the first organization to share our user research. In fact, our biggest inspiration is the amazing UX team at <\/span>MailChimp<\/span><\/a>; you should really subscribe to their newsletter to see what they\u2019re learning. <\/span><\/p>\n I\u2019m especially proud of<\/span> Elaine Matthias<\/b> and<\/span> Stephanie Zhong<\/b> for pushing this forward; you\u2019ll be hearing directly from them along the way. <\/span><\/p>\n Speaking of which, we\u2019ll be posting what we learn right here<\/span>. We\u2019ll also tweet about what we\u2019ve learned via @rosenfeldmedia<\/a>. <\/span><\/p>\n If you\u2019re finding this interesting or even inspiring, let us know by commenting below. In fact, if your small organization\u00a0is doing something similar, would you mind sharing a bit about what you\u2019ve learned?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" I\u2019ve always been impressed by people and organizations that value transparency. And I\u2019ve tried to make it a cornerstone of how Rosenfeld Media does business. As a brand attribute, transparency sounds great. But as a way for a company to behave, it\u2019s much more complicated, and even a little painful. It means publicly admitting when … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[26],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/184482"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/comments?post=184482"}],"version-history":[{"count":2,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/184482\/revisions"}],"predecessor-version":[{"id":186552,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/184482\/revisions\/186552"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=184482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/categories?post=184482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/tags?post=184482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}