{"id":184031,"date":"2015-06-16T12:07:51","date_gmt":"2015-06-16T12:07:51","guid":{"rendered":"https:\/\/staging.rm.gfolkdev.net\/?p=184031"},"modified":"2023-07-13T16:32:34","modified_gmt":"2023-07-13T16:32:34","slug":"peak-empathy-no-practical-empathy","status":"publish","type":"post","link":"https:\/\/rosenfeldmedia.com\/peak-empathy-no-practical-empathy\/","title":{"rendered":"Peak empathy? No, Practical Empathy!"},"content":{"rendered":"

\"Practical<\/em>Given that Indi Young<\/strong><\/a> and I first\u00a0began\u00a0discussing her new book\u00a0idea many, many years ago, Practical Empathy<\/a>: For Collaboration and\u00a0Creativity\u00a0in Your\u00a0Work\u00a0<\/em>was a marathon\u00a0in the making. Even the last mile proved to be full of unexpected (and unpleasant) challenges.<\/a><\/p>\n

So I’m thrilled (and relieved) that, as of today, Practical Empathy<\/em> is finally available<\/a>! And not just in paperback; like all of our books, it’s also available in DRM-free PDF, MOBI, and ePUB formats. Learn more at\u00a0the book’s site<\/a>, where you can sample the table of contents, illustrations, FAQ, and read\u00a0testimonials<\/a>\u00a0like this one from\u00a0Karen McGrane:<\/strong><\/p>\n

Your product design should be informed by a deep understanding of user goals. In Practical Empathy,<\/em> Indi outlines a way of working that goes beyond data-driven research methods to deliver genuine empathy for the people who use the things we make.<\/p><\/blockquote>\n

<\/p>\n

By the way, I know what you’re thinking: everyone’s talking\u00a0about “empathy” lately. Are we at the point of\u00a0having\u00a0reached peak empathy?\u00a0The answer really depends on what we\u00a0mean by the word.<\/p>\n

And Indi’s take on empathy is quite different than what you might assume:<\/p>\n

This book is not about the kind of empathy where you feel the same emotions as another person. It\u2019s about understanding how another person thinks\u2014what\u2019s going on inside her head and heart. And most importantly, it\u2019s about acknowledging her reasoning and emotions as valid, even if they differ from your own understanding. This acknowledgment has all sorts of practical applications, especially in your work. This book explores using empathy in your work, both in the way you make things and the way you interact with people.<\/p><\/blockquote>\n

<\/p>\n

Yes, we\u00a0all could\u00a0stand to be more empathetic in the ways we feel about others. But Indi’s book focuses on cognitive empathy,<\/em> which offers a huge and hugely practical payoff to anyone involved in just about any aspect of design. We hope you’ll enjoy the payoff from reading\u00a0from\u00a0Practical Empathy<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Given that Indi Young and I first\u00a0began\u00a0discussing her new book\u00a0idea many, many years ago, Practical Empathy: For Collaboration and\u00a0Creativity\u00a0in Your\u00a0Work\u00a0was a marathon\u00a0in the making. Even the last mile proved to be full of unexpected (and unpleasant) challenges. So I’m thrilled (and relieved) that, as of today, Practical Empathy is finally available! And not just in … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-184031","post","type-post","status-publish","format-standard","hentry","category-announcements"],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/184031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/comments?post=184031"}],"version-history":[{"count":3,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/184031\/revisions"}],"predecessor-version":[{"id":186400,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/184031\/revisions\/186400"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=184031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/categories?post=184031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/tags?post=184031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}