{"id":183919,"date":"2014-01-02T14:11:25","date_gmt":"2014-01-02T14:11:25","guid":{"rendered":"https:\/\/staging.rm.gfolkdev.net\/?p=183919"},"modified":"2022-09-30T14:04:33","modified_gmt":"2022-09-30T14:04:33","slug":"new-year-new-book","status":"publish","type":"post","link":"https:\/\/rosenfeldmedia.com\/new-year-new-book\/","title":{"rendered":"New year, new book!"},"content":{"rendered":"

We’re celebrating 2014 by releasing our 19th title: Aga Bojko’s Eye Tracking the User Experience<\/a>: A Practical Guide to Research. <\/em>And here’s the “d’uh” statement of the young year: eye tracking is controversial. Some swear by it. Others, well…<\/p>\n

I confess that even I was a bit surprised at how strongly people feel about the topic. That’s why I’m so glad GfK’s Aga Bojko<\/a><\/strong> wrote this book. Hers is a pragmatist’s perspective: while eye tracking isn’t, as some might claim, the greatest thing since sliced bread, it does offer incredible value when used in right<\/em> situations. You know, like any other tool.<\/p>\n

And, like any other hi-tech tool, it’s getting dramatically less expensive. If you’ve not yet encountered eye tracking hardware, you will in the not-too-distant future.<\/p>\n

Are you ready? If not, we’ve got the book<\/a> for you—beautifully written and illustrated, and hot off the presses.<\/p>\n","protected":false},"excerpt":{"rendered":"

We’re celebrating 2014 by releasing our 19th title: Aga Bojko’s Eye Tracking the User Experience: A Practical Guide to Research. And here’s the “d’uh” statement of the young year: eye tracking is controversial. Some swear by it. Others, well… I confess that even I was a bit surprised at how strongly people feel about the … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[26],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/183919"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/comments?post=183919"}],"version-history":[{"count":3,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/183919\/revisions"}],"predecessor-version":[{"id":186364,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/183919\/revisions\/186364"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=183919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/categories?post=183919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/tags?post=183919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}