{"id":183847,"date":"2016-11-15T12:53:28","date_gmt":"2016-11-15T12:53:28","guid":{"rendered":"https:\/\/staging.rm.gfolkdev.net\/?p=183847"},"modified":"2023-07-12T22:30:34","modified_gmt":"2023-07-12T22:30:34","slug":"new-book-out-today-blind-spot-by-diller-shedroff-and-sauber","status":"publish","type":"post","link":"https:\/\/rosenfeldmedia.com\/new-book-out-today-blind-spot-by-diller-shedroff-and-sauber\/","title":{"rendered":"New Book Out Today: Blind Spot by Diller, Shedroff, and Sauber"},"content":{"rendered":"

It’s been quite a year here at Rosenfeld Media HQ. Four successful events<\/a>, two new book imprints, and today, we bring your our seventh title of 2016: Blind Spot<\/a>: Illuminating the Hidden Value of Business<\/em> (by Steve Diller, Nathan Shedroff,<\/strong> and Sean Sauber<\/strong>).<\/p>\n

\"Blind<\/a><\/p>\n

It’s fair to say that if you’re in any type of business, you and I continually struggle to gain and strengthen\u00a0customer loyalty. It’s one of our biggest challenges. But despite decades of books and discussion, we haven’t seen a clear way forward. As with other intractable problems, the best approach is often to pause, step back, and reframe.<\/p>\n

And this is where\u00a0Blind Spot<\/em> nails it: the authors<\/strong> move us from a mindset of mining our customers for loyalty (and money) to creating sustainable\u00a0relationships\u00a0that benefit us both.<\/strong><\/p>\n

Relationships with our customers go beyond traditional values of function and finance. In Blind Spot,<\/em> you’ll learn to understand and develop premium<\/em> types of value\u2014emotional, identify, and meaningful\u2014which offer far greater opportunities for creating better relationships.<\/p>\n

You’ll also learn a new method for modeling these relationships called<\/strong> the waveline,<\/em> that Bruce Nussbaum calls “the 21st century replacement for the consumer journey”.<\/strong> Finally, Blind Spot<\/em> offers a 7-step approach to innovation built upon a foundation of strong and healthy relationships.<\/p>\n

As always, I hope you’ll pick up a copy\u2014either from the Two Waves site<\/a> or Amazon<\/a>. Blind Spot<\/em> is, like all of our books, available in a lovely paperback edition, as well as four DRM-free digital formats (PDF, ePUB, MOBI, and DAISY). To your success!<\/p>\n","protected":false},"excerpt":{"rendered":"

It’s been quite a year here at Rosenfeld Media HQ. Four successful events, two new book imprints, and today, we bring your our seventh title of 2016: Blind Spot: Illuminating the Hidden Value of Business (by Steve Diller, Nathan Shedroff, and Sean Sauber). It’s fair to say that if you’re in any type of business, … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[26],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/183847"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/comments?post=183847"}],"version-history":[{"count":2,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/183847\/revisions"}],"predecessor-version":[{"id":186349,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/183847\/revisions\/186349"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=183847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/categories?post=183847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/tags?post=183847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}