{"id":183845,"date":"2016-03-22T12:52:10","date_gmt":"2016-03-22T12:52:10","guid":{"rendered":"https:\/\/staging.rm.gfolkdev.net\/?p=183845"},"modified":"2023-07-13T16:14:31","modified_gmt":"2023-07-13T16:14:31","slug":"new-book-donna-lichaws-the-users-journey","status":"publish","type":"post","link":"https:\/\/rosenfeldmedia.com\/new-book-donna-lichaws-the-users-journey\/","title":{"rendered":"New book: Donna Lichaw&#8217;s The User&#8217;s Journey"},"content":{"rendered":"<p><a href=\"http:\/\/rosenfeldmedia.com\/books\/storymapping\/\" rel=\"attachment wp-att-32704\"><img decoding=\"async\" class=\"size-thumbnail wp-image-32704 alignright\" src=\"http:\/\/rosenfeldmedia.com\/wp-content\/uploads\/2014\/12\/users-journey-front-180x270.jpg\" alt=\"thumbnail of The User's Journey cover\" width=\"180\" height=\"270\" \/><\/a>It\u2019s book launch day here at Rosenfeld Media HQ! And somehow, we\u2019ve reached the quarter-century mark: <em><a href=\"http:\/\/rosenfeldmedia.com\/books\/storymapping\/\">The User\u2019s Journey<\/a>: Storymapping Products That People Love<\/em> is our 25th title.<\/p>\n<p>Other fields, like filmmaking, have long understood the importance of narrative structure. In <em>The User\u2019s Journey,<\/em> <strong>Donna Lichaw<\/strong> brings that same line of thinking to UX, and demonstrates how storymapping really can help us design and test just about anything\u2014from landing pages to product strategies.<\/p>\n<p>This last point is no exaggeration. For example, we were carefully following Donna\u2019s advice when we developed last year\u2019s <a href=\"http:\/\/rosenfeldmedia.com\/eux2015\/themes\/\">Enterprise UX conference program<\/a>. Thinking about story arc helped us make sure attendees had energy left over for the conference\u2019s reception after an intense day of presentations.<\/p>\n<p>So, while I\u2019m biased, I really do think you\u2019ll benefit from reading <em><a href=\"http:\/\/rosenfeldmedia.com\/books\/storymapping\/\">The User\u2019s Journey<\/a>,<\/em> regardless of what you\u2019re designing. And, at 160 pages, the book is short and sweet.<\/p>\n<p>Enjoy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s book launch day here at Rosenfeld Media HQ! And somehow, we\u2019ve reached the quarter-century mark: The User\u2019s Journey: Storymapping Products That People Love is our 25th title. Other fields, like filmmaking, have long understood the importance of narrative structure. In The User\u2019s Journey, Donna Lichaw brings that same line of thinking to UX, and &hellip; <a href=\"https:\/\/rosenfeldmedia.com\/new-book-donna-lichaws-the-users-journey\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[26],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/183845"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/comments?post=183845"}],"version-history":[{"count":2,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/183845\/revisions"}],"predecessor-version":[{"id":186348,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/183845\/revisions\/186348"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=183845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/categories?post=183845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/tags?post=183845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}