{"id":183744,"date":"2022-06-14T16:10:59","date_gmt":"2022-06-14T16:10:59","guid":{"rendered":"https:\/\/staging.rm.gfolkdev.net\/?p=183744"},"modified":"2022-09-30T12:24:49","modified_gmt":"2022-09-30T12:24:49","slug":"natalie-dunbar-author-of-our-newest-title-on-the-rosenfeld-review-podcast","status":"publish","type":"post","link":"https:\/\/rosenfeldmedia.com\/natalie-dunbar-author-of-our-newest-title-on-the-rosenfeld-review-podcast\/","title":{"rendered":"Natalie Dunbar, author of our newest title, on The Rosenfeld Review Podcast"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1280565733&amp;color=%23539733&amp;auto_play=false&amp;hide_related=true&amp;show_comments=false&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;\"><a style=\"color: #cccccc; text-decoration: none;\" title=\"The Rosenfeld Review Podcast (Rosenfeld Media)\" href=\"https:\/\/soundcloud.com\/rosenfeld-media\" target=\"_blank\" rel=\"noopener noreferrer\">The Rosenfeld Review Podcast (Rosenfeld Media)<\/a> \u00b7 <a style=\"color: #cccccc; text-decoration: none;\" title=\"From Solo to Scaled: Building a Sustainable Content Strategy Practice\" href=\"https:\/\/soundcloud.com\/rosenfeld-media\/natalie-dunbar\" target=\"_blank\" rel=\"noopener noreferrer\">From Solo to Scaled: Building a Sustainable Content Strategy Practice<\/a><\/div>\n<div><\/div>\n<div>\n<p><span style=\"font-weight: 400;\">Natalie Marie Dunbar joins Lou to discuss the lonely pursuit that is content strategy. She also digs into what it means to build a content strategy practice\u2014whether you\u2019re just starting out as a solo practitioner, scaling up in a large organization, or trying to make a case for your CS practice\u2019s value. Her new Rosenfeld Media book, <\/span><a href=\"https:\/\/rosenfeldmedia.com\/books\/from-solo-to-scaled-building-a-sustainable-content-strategy-practice\/\"><i><span style=\"font-weight: 400;\">From Solo to Scaled: Building a Sustainable Content Strategy Practice,<\/span><\/i><\/a><span style=\"font-weight: 400;\"> serves as a \u201ccompanion\u201d to address this loneliness as much as it is a guide to the resources needed to create a sustainable content practice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This episode offers a preview of what Natalie calls the Content Strategy Practice Blueprint. There are five components to that blueprint, including making the business case, building strong relationships, creating frameworks and tools, and establishing meaningful measures of success.<\/span><\/p>\n<p>For more, check out Natalie\u2019s new book, <em><a href=\"https:\/\/rosenfeldmedia.com\/books\/from-solo-to-scaled-building-a-sustainable-content-strategy-practice\/\">From Solo to Scaled<\/a><\/em>,\u2014now available from Rosenfeld Media.<\/p>\n<p>Natalie recommends: <a href=\"http:\/\/mcfaddenj20.medium.com\/\">Jonathan McFadden<\/a>, a content designer, copywriter + storyteller.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Rosenfeld Review Podcast (Rosenfeld Media) \u00b7 From Solo to Scaled: Building a Sustainable Content Strategy Practice Natalie Marie Dunbar joins Lou to discuss the lonely pursuit that is content strategy. She also digs into what it means to build a content strategy practice\u2014whether you\u2019re just starting out as a solo practitioner, scaling up in &hellip; <a href=\"https:\/\/rosenfeldmedia.com\/natalie-dunbar-author-of-our-newest-title-on-the-rosenfeld-review-podcast\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[26],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/183744"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/comments?post=183744"}],"version-history":[{"count":2,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/183744\/revisions"}],"predecessor-version":[{"id":186320,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/183744\/revisions\/186320"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=183744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/categories?post=183744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/tags?post=183744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}