{"id":183644,"date":"2022-06-10T14:45:51","date_gmt":"2022-06-10T14:45:51","guid":{"rendered":"https:\/\/staging.rm.gfolkdev.net\/?p=183644"},"modified":"2022-09-29T18:46:40","modified_gmt":"2022-09-29T18:46:40","slug":"just-published-from-solo-to-scaled-building-a-sustainable-content-strategy-practice","status":"publish","type":"post","link":"https:\/\/rosenfeldmedia.com\/just-published-from-solo-to-scaled-building-a-sustainable-content-strategy-practice\/","title":{"rendered":"Just Published: From Solo to Scaled: Building a Sustainable Content Strategy Practice"},"content":{"rendered":"
I\u2019ve had to build and scale a content strategy practice from scratch, and I can tell you that it would have been 100% easier if I\u2019d had Dunbar\u2019s book in my hands\u201d<\/b><\/p>\n
\u2014 David Dylan Thomas, author of Design for Cognitive Bias.<\/div>\n
<\/div>\n<\/div>\n

With her new book,\u00a0From Solo to Scaled: Building a Sustainable Content Strategy Practice<\/a>, UX-focused content strategist\u00a0Natalie Marie Dunbar<\/a>\u00a0delivers a comprehensive blueprint for building and scaling a content strategy practice.<\/p>\n

Businesses that are struggling to scale their content strategy and design practices missing out on critical opportunities to communicate effectively with customers. The book\u2019s goal is to help content strategists, UX managers, creative leads and others create and grow scalable, sustainable UX content strategy practices that organizations require for communicating effectively and impactfully.<\/p>\n

Kristina Halvorson, author of Content Strategy for the Web, writes in the foreword, \u201cThere is no magical, fail-safe formula for scaling up a content strategy practice…However, this book presents a five-part ‘blueprint’ for change that doesn\u2019t require months of banging your head against the wall trying to get people to get it.\u201d<\/p>\n

“I\u2019ve had to build and scale a content strategy practice from scratch, and I can tell you that it would have been 100% easier if I\u2019d had Dunbar\u2019s book in my hands,” said David Dylan Thomas, author of Design for Cognitive Bias.<\/p>\n

At present, From Solo to Scaled is available exclusively from\u00a0Rosenfeld Media<\/a>, and will be available through Amazon and other retailers globally beginning July 25.
\nAbout the Author: Natalie Marie Dunbar is a UX-focused content strategist with a unique blend of skills as a journalist, content writer, and user experience researcher. Natalie has worked in various roles as a content writer and strategist for brands that include Anthem, Farmers Insurance, Kaiser Permanente, Walmart, and YP.com. She\u2019s also produced original content for federal agencies that include the Animal and Plant Health Inspection Service (APHIS), Centers for Tobacco Prevention (CTP), the Food and Drug Administration (FDA), and the Veterans Administration (VA). Natalie is also an active member of Women Talk Design and was a founding member of the Content Strategy Los Angeles meetup group.<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019ve had to build and scale a content strategy practice from scratch, and I can tell you that it would have been 100% easier if I\u2019d had Dunbar\u2019s book in my hands\u201d \u2014 David Dylan Thomas, author of Design for Cognitive Bias. With her new book,\u00a0From Solo to Scaled: Building a Sustainable Content Strategy Practice, … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[26],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/183644"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/comments?post=183644"}],"version-history":[{"count":2,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/183644\/revisions"}],"predecessor-version":[{"id":186281,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/183644\/revisions\/186281"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=183644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/categories?post=183644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/tags?post=183644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}