{"id":183287,"date":"2006-12-15T13:46:22","date_gmt":"2006-12-15T13:46:22","guid":{"rendered":"https:\/\/staging.rm.gfolkdev.net\/?p=183287"},"modified":"2022-09-26T12:00:58","modified_gmt":"2022-09-26T12:00:58","slug":"design-our-book-covers","status":"publish","type":"post","link":"https:\/\/rosenfeldmedia.com\/design-our-book-covers\/","title":{"rendered":"Design our book covers?"},"content":{"rendered":"
Want to help define a new publisher’s brand, while leaving your mark on the first book series dedicated to user experience? Then consider responding to our cover design RFP, as follows: <\/em><\/p>\n <\/p>\n Rosenfeld Media seeks to engage a partner to design a book cover theme for a new series of user experience methods books. The theme will reflect the unique focus of each book, while incorporating consistent and common visual elements that reflect and reinforce the brand.<\/p>\n Founded in late 2005, Rosenfeld Media (www.rosenfeldmedia.com) is a publishing house dedicated to developing short, practical, and useful books on user experience design. Our books explain the design and research methods that web professionals need to make informed design decisions.<\/p>\n The primary audience for the books is design professionals who seek tools that help them make more informed design decisions. These professionals come from a wide variety of backgrounds\u2014from graphic design and interaction design to business analysis and marketing\u2014and typically focus on designing digital experiences. Secondary audiences include designers of non-digital experiences, web designers and developers who seek to professionalize their practices, and senior UX practitioners who will use our books to educate their managers and team members.<\/p>\n Because these books are sold directly, they will rarely be displayed on traditional retailers\u2019 shelves. The audience, therefore, may not be seeing them in line with similar books, but they will still compete for a reader\u2019s attention in other ways.<\/p>\n Rosenfeld Media upholds some attributes that we use to consistently position the publications. The designer can also use these as inspiration: <\/p>\n Rosenfeld Media encourages our partner to explore fairly unconventional ideas for the design, introducing new concepts that can be represented on the front and back covers. In doing so, there are required elements that the designer should keep in mind:<\/p>\n Publishers such as New Riders, Peachpit<\/a>, Morgan Kaufmann, and O\u2019Reilly<\/a> have begun to publish books on user experience design. Most are relatively long (400-600 pages) and educate readers about the \u201cwhats\u201d and \u201cwhys\u201d of UX. Of these, O\u2019Reilly is the only one that has a strong visual design for a series, relying on consistent typography, color, and, most recognizably, iconography (each cover features a Dover woodcut animal engraving). The others have not succeeded in presenting their titles consistently. While it appears that the \u201cO\u2019Reilly approach\u201d works well, RM is open to non-iconographic means for achieving this consistency.<\/p>\n The designer should demonstrate how she proposes to meet the design requirements through the following:<\/p>\n The Rosenfeld Media team will choose a designer based on her prior design experience and vision for this particular project. Any questions prior to the deadline should be directed to the publisher at lou (at) rosenfeldmedia.com.<\/p>\n Please submit your proposal in response to this RFP by close of business on January 15, 2007.<\/strong> Please submit by email to: lou (at) rosenfeldmedia.com. Rosenfeld Media intends to award a contract to the selected partner on February 2, 2007.<\/strong> The design partner should be prepared to begin work on the project shortly after the award date.<\/p>\n","protected":false},"excerpt":{"rendered":" Want to help define a new publisher’s brand, while leaving your mark on the first book series dedicated to user experience? Then consider responding to our cover design RFP, as follows:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[26],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/183287"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/comments?post=183287"}],"version-history":[{"count":4,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/183287\/revisions"}],"predecessor-version":[{"id":186140,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/183287\/revisions\/186140"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=183287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/categories?post=183287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/tags?post=183287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Request for Proposal: Rosenfeld Media Cover Design<\/h3>\n
Background<\/h4>\n
Audience<\/h4>\n
Branding<\/h4>\n
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Design Requirements<\/h4>\n
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Competition<\/h4>\n
Proposal Requirements<\/h4>\n
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Process Guidelines<\/h4>\n