{"id":182455,"date":"2016-01-19T13:22:46","date_gmt":"2016-01-19T13:22:46","guid":{"rendered":"https:\/\/staging.rm.gfolkdev.net\/?p=182455"},"modified":"2022-09-20T16:37:12","modified_gmt":"2022-09-20T16:37:12","slug":"new-book-tomer-sharons-validating-product-ideas","status":"publish","type":"post","link":"https:\/\/rosenfeldmedia.com\/new-book-tomer-sharons-validating-product-ideas\/","title":{"rendered":"New book: Tomer Sharon’s Validating Product Ideas"},"content":{"rendered":"

One thing that you’ll immediately notice about our newest book\u2014Tomer Sharon’s<\/strong>\u00a0Validating Product Ideas<\/a> Through Lean User Research\u2014<\/em>is that it’s so danged\u00a0practical.\u00a0<\/em>To create the book, Tomer used a radically simple (and practical) recipe:<\/p>\n

    \n
  1. Interview hundreds<\/em>\u00a0of startup founders and project managers about the\u00a0questions that keep them up at night<\/li>\n
  2. Group them into nine\u00a0critical\u00a0questions (e.g., “Do people want the product?” and “Which design generates better results?”)<\/li>\n
  3. Guide readers\u00a0through a few quick and inexpensive user research methods that actually answer each of those critical questions<\/li>\n<\/ol>\n

    The results are fantastically useful for\u00a0anyone\u00a0<\/em>who is struggling to reduce risk and increase product success.\"Validating<\/a><\/p>\n

    In other words, lean user research meets product management.<\/p>\n

    BOOM!<\/p>\n

    In some respects, this book\u2014our 24th!\u2014is a return to our practical, “here’s how you do it” roots. In another sense, it wasn’t written for UX people at all. Tomer, like so many of us,\u00a0wants to democratize what many UX people already know. So if you’re a product manager or developer, this book is most definitely for you. But if you’re steeped in user\u00a0research methods, you’ll still appreciate Tomer’s help in doing what you’ve already been doing: sharing the UX good news with the people you work with.<\/p>\n

    Like every Rosenfeld Media book,\u00a0Validating Product Ideas<\/a><\/em>\u00a0comes in four-color paperback and four DRM-free ebook formats (ePUB, MOBI, PDF, and DAISY).\u00a0Enjoy!<\/p>\n","protected":false},"excerpt":{"rendered":"

    One thing that you’ll immediately notice about our newest book\u2014Tomer Sharon’s\u00a0Validating Product Ideas Through Lean User Research\u2014is that it’s so danged\u00a0practical.\u00a0To create the book, Tomer used a radically simple (and practical) recipe: Interview hundreds\u00a0of startup founders and project managers about the\u00a0questions that keep them up at night Group them into nine\u00a0critical\u00a0questions (e.g., “Do people want … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[26],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/182455"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/comments?post=182455"}],"version-history":[{"count":2,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/182455\/revisions"}],"predecessor-version":[{"id":182457,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/posts\/182455\/revisions\/182457"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=182455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/categories?post=182455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/tags?post=182455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}