{"id":186736,"date":"2014-09-22T13:37:13","date_gmt":"2014-09-22T13:37:13","guid":{"rendered":"https:\/\/staging.rm.gfolkdev.net\/?page_id=186736"},"modified":"2023-06-28T19:53:29","modified_gmt":"2023-06-28T19:53:29","slug":"for-prospective-authors","status":"publish","type":"page","link":"https:\/\/rosenfeldmedia.com\/about\/for-prospective-authors\/","title":{"rendered":"For Prospective Authors"},"content":{"rendered":"

Writing a Rosenfeld Media Book<\/h4>\n

Thanks for thinking about writing a book with Rosenfeld Media! We\u2019re a small publishing house that collaborates closely with its authors to develop and promote books on user experience design and related topics. We typically publish between four and six books annually, and we lavish each title with tender loving care throughout the processes of writing, production, and promotion.<\/p>\n

Writing a book is a difficult, time-consuming, and occasionally painful undertaking. Even proposals are a lot of work! So, like the rabbis who turn away prospective converts at least twice before saying yes, we\u2019re going to encourage you to give this a lot of thought before committing. Start by asking your loved ones if they can cope with having quite a bit less of you in their lives for a good year or two. Then, before you do anything else, read the rest of this page.<\/p>\n

What We\u2019re Looking to Publish<\/h4>\n

Most of our books cover user experience design principles, tools, and methods. UX is a broad field that synthesizes ideas from many disciplines\u2014from architecture to graphic design to human factors to librarianship\u2014with the goal of helping people use and enjoy their experiences with all kinds of products and services. Our UX books teach craft and actionable skills to designers, researchers, writers, and other people who care about delivering great user experiences. These books tend toward practical advice: a rule of thumb is 25% \u201cwhat and why\u201d content, and 75% \u201chow\u201d content.<\/p>\n

As UX is becoming increasingly critical to business success, we recently introduced a new imprint, Two Waves Books, that explores the convergence of business and design. These books make the design world\u2019s big ideas accessible to a growing audience interested in learning more about how design can help them address common personal and business challenges.<\/p>\n

In all cases, we emphasize a house writing style of warmth and accessibility. Through the use of plain language and a conversational tone, and an emphasis on stories and examples, our authors serve as \u201ctrusted guides\u201d rather than authoritative experts.<\/p>\n

Our books tend to be short (our sweet spot is 45,000-70,000 words) and rely on illustrations to make for a more enlightening reading experience. We publish an annual article<\/a> describing the topics we\u2019re hoping to sign in the coming year. And we prefer topics that are \u201cevergreen\u201d: while some of their examples might be especially current, each book\u2019s principles and frameworks should stand the test of at least a few years\u2019 time.<\/p>\n

What We Avoid Publishing<\/h4>\n

Never say never, but we generally avoid publishing books that are:<\/p>\n