{"id":187386,"date":"2023-03-01T14:33:04","date_gmt":"2023-03-01T14:33:04","guid":{"rendered":"https:\/\/staging.rm.gfolkdev.net\/?post_type=courses&p=187386"},"modified":"2024-04-10T09:14:47","modified_gmt":"2024-04-10T13:14:47","slug":"mapping-the-user-experience","status":"publish","type":"courses","link":"https:\/\/rosenfeldmedia.com\/courses\/mapping-the-user-experience\/","title":{"rendered":"Mapping the User Experience"},"content":{"rendered":"

Few organizations deliberately want to create a bad user experience for the people they serve, yet we see even the best-intentioned organizations doing it all the time. The fundamental problem is one of alignment: organizations are out of sync with what the people they serve actually experience. Misalignment impacts the entire enterprise: teams lack a common purpose, solutions are built that are detached from reality, there is a focus on technology rather than experience, and strategy is shortsighted.<\/span><\/p>\n

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Interested in this course?<\/h3>\nGet Started<\/a>\n<\/div>\n<\/div>\n

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What you’ll learn<\/h3>\n

This course will show you how to turn customer observations into actionable insight for the design of products and services through the use of alignment diagrams.<\/p>\n

After this course, you should be able to:<\/p>\n

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  • Understand the strategic principles of value alignment<\/li>\n
  • Distinguish between different diagram types and select the most appropriate ones for your particular situation<\/li>\n
  • Facilitate meaningful conversations about creating value and informing strategic decisions in your organization<\/li>\n<\/ul>\n

    Agenda<\/h3>\n

    PART 1<\/h5>\n
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    • Map the user experience with a proven process<\/li>\n
    • Explore mapping techniques, including journey maps, service blueprints, and workflow models<\/li>\n
    • Facilitate each phase of your mapping project: initiating, investigating, illustrating, and applying<\/li>\n
    • Define your map\u2019s point of view, scope, focus, structure, and intended use<\/li>\n<\/ul>\n
      PART 2<\/h5>\n
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      • Inform your user experience map with a data-driven investigation phase<\/li>\n
      • Establish the best research strategy for collecting real-world insights<\/li>\n
      • Aggregate data through existing studies and interviews with users and internal experts<\/li>\n
      • Find patterns across your user base by analyzing your qualitative data<\/li>\n<\/ul>\n
        PART 3<\/h5>\n
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        • Illustrate a compelling visualization filled with your user experience data<\/li>\n
        • Discover the ins-and-outs of translating user data into illustrations<\/li>\n
        • Assemble your data in a meaningful and chronological timeline<\/li>\n
        • Integrate color, lines, shapes, and icons to communicate user behaviors and emotions<\/li>\n<\/ul>\n
          PART 4<\/h5>\n
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          • Engage stakeholders in data-driven conversations about product solutions<\/li>\n
          • Learn powerful techniques for communicating an experience map to stakeholders<\/li>\n
          • Explore how to integrate alignment diagrams into all design projects<\/li>\n
          • Put your visualization to work by brainstorming future solutions<\/li>\n<\/ul>\n","protected":false},"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/courses\/187386"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/courses"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=187386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}