Writing a book is no easy task. For me, it’s probably the hardest work I ever did. I love planning a book and I just love the feeling of holding it in my hands. I find anything in between to be extremely challenging, frustrating, and just really, really hard.
So what made me want to write yet another book?
In a very positive way, I hold the following people responsible:
- Janice Fraser, Co-founder and first CEO of Adaptive Path, currently co-founder at LUXr. It all started for me after attending MX 2011 and hearing Janice talk titled, Crushing the Boulder: User Experience and the Lean Startup. This talk introduced me to the world of Lean Startup. I was amazed, happy, and excited to learn about what’s going on with startups. In the UX world I lived in until then, startups were a big no-no for UX people. Jared Spool asked me in his special, funny way, “Why would you want to work with startup founders? They already know everything!” Janice’s talk changed my perception.
- Eric Ries, father of the Lean Startup movement and author of The Lean Startup book. I interviewed Eric for my first book and hosted his talk at Google New York. What happened during the interview and his talk made me want to help entrepreneurs and people in other product development organizations.
- Laura Klein, author of UX for Lean Startups and a Lean UX and research expert. Laura’s book and a few conversations we have had, made me more confident that the topic is worth pursuing.
- Startup founders I mentored who implemented the lean user research techniques I shared with them increased my passion and drive for the book.
But the one person that kicked my butt was Steve Blank. I met Steve in mid 2012 at his ranch in California to interview him for my first book. We spent a good 3 hours discussing startups, research, user experience, Israeli army, unit 8200, and my idea for my next book. Steve’s response to the idea behind the book had only one word. “Congratulations!”
That’s all I needed.
Fast forward to a bar in Oslo, Norway in September 2013. Lou Rosenfeld and I discuss the book idea while attending the Webdagene conference. That was the final push and here I am taking this exciting journey again.
Lean User Research for Product Development. Congratulations.
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