Taught by Indi Young
Mental models represent the alignment between your organization’s efforts to support people (lower half of the diagram), and the reasoning and reactions of real people as they achieve a purpose (top half of the diagram). This alignment, or lack, can help your team prioritize, refine, and clarify services, audience segments, and branches.
Taught by Margot Bloomstein
Brand-driven content strategy complements user-centered design and empowers visual design. If you manage, mentor, or practice content marketing, content strategy, or in-house design, a brand-driven perspective can help focus and facilitate your work.
Taught by Steve Krug
Even though usability testing is the most effective thing you can do to improve a Web site, application or app, not nearly enough of it gets done. This workshop will teach you Steve Krug’s formula for doing testing that’s simple enough to make it a routine part of every project.
Taught by Jorge Arango
More of our transactions and social interactions are moving online every day. People access these digital products and services using a growing variety of devices: notebook computers, mobile phones, wearables, voice-driven smart assistants, and more.
Good experience requires that these systems be coherent and understandable. As a result, information architecture (IA) is more important today than ever before.
Taught by Steve Portigal
Interviewing is undeniably one of the most valuable and commonly used user research tools. Yet it’s often not used well.
Taught by Dave Malouf
Historically, design practices have focused on process, methods, and craft. But this limits design’s potential—design leaders can provide more value to their organizations by implementing robust DesignOps. In Introduction to Design Operations, Dave Malouf will introduce participants to the three lenses of DesignOps, and how each one helps an organization increase the value it gets … Continued
Taught by Jason CranfordTeague
This one or two day workshop will train anyone—regardless of their current skill level—in what makes and how to create a great user experience. The teacher will lead the class through a series of developmental exercises that stress user centered design, design thinking methodology, and the importance of considering what success looks like before trying … Continued
Taught by Kate Rutter
Business culture requires quantifiable measures of success. And yet, most company metrics and analytics miss the most important question: “does our product work for our users?” By adding meaningful metrics to a design toolkit, teams are better equipped to measure interactions that are core to the product’s purpose. When relevant metrics are used to inform and support design decisions, the results can be both strategic and persuasive.
Taught by Whitney Quesenbery
Your team will spend the day in a fun workshop learning-by-doing how to use stories to connect design solutions to real user needs and create a better user experience.