Now published: The Design Conductors by Rachel Posman and John Calhoun!

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Using UX Mapping to Change Lives: A Talk with Jim Kalbach

Can UX mapping transform someone’s life? Jim Kalbach, Head of Customer Success at Mural and author of “Mapping Experiences,” pondered this question when a global counter-terrorism organization approached him to facilitate a workshop in Abu Dhabi. The users were former violent extremists turned activists against terrorism. Jim chats with Lou about how this mapping experiences translates to social impact.