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The Lens of Language: authors Andy Welfle and Michael J. Metts on why Writing Is Designing

Michael Metts and Andy Welfle, authors of the new Rosenfeld Media book Writing Is Designing, get meta and discuss writing about UX writing with Lou Rosenfeld. They also stress the importance of looking through the “lens of language,” when solving problems – reworking your existing language to make things clear from the outset, rather than fixing problems by adding more copy later. Their book will help those responsible for digital copy communicate more effectively—from designers to marketers who might never have considered themselves “UX people.”

Andy Welfle and Michael J. Metts are the co-authors of the upcoming Rosenfeld Media title, Writing Is Designing, available January 14, 2020.