Experience the future of UXR at Advancing Research 2025

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The Basics of Automotive UX & Why Phones Are a Part of That Future

In this session with James Rampton, dive into the automotive UX industry, the types of screens that go into cars, and the impact that tech companies like Apple and Google have had on the industry with products like Apple CarPlay and Android Auto. Discover the role phones play in shaping the strategy for companies designing software-defined vehicles. Learn what to call that screen in front of you while you’re driving and why car companies struggle to make good experiences. Plus, James speculates why Apple gave up making a car and guesses what future experiences will look like for both everyday drivers and those who can afford to have the car drive itself.