Experience the future of UXR at Advancing Research 2025

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Creating More Bias-Proof Designs

What’s one thing that prevents our designs from truly serving and uplifting as many users as possible? Implicit bias.

While design has the power to drive positive change in the world, it’s much more likely to uphold oppressive systems (such as racism, ableism, sexism and classism). This leads to harmful and exclusionary user experiences that fail to deliver on design’s promises of usability, delight, relevance and accessibility.

In this session, Sandra explores how implicit bias shows up in our designs by examining real-world examples across various design disciplines, including graphic design, UX, service design and product design. She then reviews practical techniques you can apply to start to root out bias from your designs, including:

  • Evaluating designs for patterns of implicit bias (such as racial bias, gender bias, language bias and beyond)
  • Interrogating the root causes of these biases across the design process
  • Addressing bias both preventively (before it happens) and reactively (after it happens)