Last Thursday I gave a talk to the NY Content Strategy Group on how to apply search analysis to content. This was actually the first time that I gave my talk on this topic to a non-web analytics (WA) crowd. While not nervous, I admit I was not sure how it would be perceived. I am glad to report that it was very successful and touted “as the best yet”. (I do have the email to back that statement up!)
What stands out most in my mind about that talk is this…
- After seeing and now knowing what data, metrics, & reports are available the audience was now able and comfortable with going to ask their SEO, Web Analytics, etc the right questions
- For those that were relying on themselves (no WA person) that had the basic tools and knowledge of how to use data they had access to make decisions based on that data
- And what struck me most, while it was a point I tried to drive home time and time again, was that a good amount of them came up after and said they now see the value in breaking down the walls and that UX & WA can work together
So, with that I’m very pleased to share with you the presentation I gave. I (we) really do appreciate any feedback that you can provide (positive & negative). Enjoy!
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