{"id":2260,"date":"2024-03-27T19:13:27","date_gmt":"2024-03-27T19:13:27","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/rosenfeld-workshops\/?post_type=workshops&#038;p=2260"},"modified":"2024-06-17T15:48:37","modified_gmt":"2024-06-17T15:48:37","slug":"intro-to-content-design-and-ai","status":"publish","type":"workshops","link":"https:\/\/rosenfeldmedia.com\/rosenfeld-workshops\/workshop\/intro-to-content-design-and-ai\/","title":{"rendered":"Intro to Content Design and AI"},"content":{"rendered":"<h4>2-day virtual workshop<br \/>\nJune 13-14 2024, 8am-12pm PT<\/h4>\n<p>This interactive session will give a proven method for leveraging AI and a low-tech overview of how the commonly available AI technologies work. Learn how AI can be strategically applied in your content design workflows, specifically around crafting personas and journey maps for content requirements development. We\u2019ll look at how to make the most of the technology, as well as how different types are limited, in ways that will improve your designs, even from incomplete data. Or if you\u2019re blessed with good research, it provides a way to create more and richer journey maps than you\u2019d ever have time for otherwise.<\/p>\n<h3>Takeaways<\/h3>\n<p>In this workshop you will learn how to:<\/p>\n<ul>\n<li>Build interactive AI Simulations of Key Personas and an AI UX Assistant<\/li>\n<li>Get productive with AI in for creating superior content-centric journey maps<\/li>\n<li>Set up your content strategy and user research to set your content apart in a world where everyone has AI tools<\/li>\n<li>Navigate the inherent limitations in current AI tech that you need to be aware of<\/li>\n<\/ul>\n<h3>Agenda<\/h3>\n<h4>Day 1<\/h4>\n<p>Lecture: Core concepts &#8211; content-centric journey maps and persona simulations<\/p>\n<p>Exercise: Spinning up a persona sim from nothing in ChatGPT<\/p>\n<p>Lecture: AI types and where to apply them<\/p>\n<p>Exercise: Building a template for your own AI Configurations<\/p>\n<p>Lecture: Building Journey Outlines for different levels of journey map<\/p>\n<p>Exercise: Rapid prototyping of a journey map<\/p>\n<p>Lecture: Structuring and incorporating background research and data<\/p>\n<p>Exercise: Preparing and adding additional data to your persona<\/p>\n<h4>Day 2:<\/h4>\n<p>Lecture: Building workflows across multiple AI configurations<\/p>\n<p>Exercise: Build a UX assistant<\/p>\n<p>Lecture: Layering on complexity in journey maps<\/p>\n<p>Exercise: Enriching our Journey maps with data and measurement concepts<\/p>\n<p>Lecture: Multi-persona mapping and Personalization planning<\/p>\n<p>Lecture: Flaws, bias, and known issues with AIs<\/p>\n<p>Exercise: Tweaking AIs to mitigate issues<\/p>\n<p>Q&amp;A<\/p>\n","protected":false},"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/rosenfeld-workshops\/wp-json\/wp\/v2\/workshops\/2260"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/rosenfeld-workshops\/wp-json\/wp\/v2\/workshops"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/rosenfeld-workshops\/wp-json\/wp\/v2\/types\/workshops"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/rosenfeld-workshops\/wp-json\/wp\/v2\/media?parent=2260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}