{"id":2100,"date":"2023-12-14T19:20:55","date_gmt":"2023-12-14T19:20:55","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/rosenfeld-workshops\/?post_type=workshops&p=2100"},"modified":"2024-03-20T14:38:50","modified_gmt":"2024-03-20T14:38:50","slug":"interviewing-users-uncovering-compelling-insights","status":"publish","type":"workshops","link":"https:\/\/rosenfeldmedia.com\/rosenfeld-workshops\/workshop\/interviewing-users-uncovering-compelling-insights\/","title":{"rendered":"Interviewing Users: Uncovering Compelling Insights"},"content":{"rendered":"
Interviewing is undeniably one of the most valuable and commonly used user research tools. Yet it’s often not used well, because:<\/p>\n
Results may be inaccurate or reveal nothing new, suggesting the wrong design or business responses, or they may miss the crucial nuance that points to innovative breakthrough opportunities.<\/p>\n
In this highly interactive workshop, Steve Portigal will teach you crucial techniques for successful user research, and give you an opportunity to practice and reflect in a supportive environment.<\/p>\n
Target Audience<\/strong> Take-aways<\/strong><\/p>\n Verizon<\/strong> Introduction\/Warm-up (20 minutes)<\/strong><\/p>\n Problem Framing (40 minutes)<\/strong><\/p>\n Research Logistics (15 minutes)<\/strong><\/p>\n Contextual Methods (30 minutes)<\/strong><\/p>\n Break (15 minutes)<\/strong><\/p>\n Interviewing Best Practices (45 minutes)<\/strong><\/p>\n Interviewing Exercise (45 minutes)<\/strong><\/p>\n Lunch (60 minutes)<\/strong><\/p>\n Observation Exercise (30 minutes)<\/strong><\/p>\n Analysis and Synthesis (40 minutes)<\/strong><\/p>\n Ideation (35 minutes)<\/strong><\/p>\n Break (15 minutes)<\/strong><\/p>\n Reporting Back (20 minutes)<\/strong><\/p>\n Influencing the Organization (50 minutes)<\/strong><\/p>\n Wrap-up\/Q&A (20 minutes)<\/strong><\/p>\n
\nThis workshop will be valuable to anyone who is using user research to inform the decisions their organizations make. This includes both people with \u201cresearcher\u201d in their job description, as well as designers, engineers, and product managers (also known as \u201cPeople Who Do Research.\u201d) If you\u2019re new to interviewing people, you\u2019ll learn the fundamentals; if you\u2019ve been doing research for a while you\u2019ll benefit from the opportunity to reflect on and improve your own practice.<\/p>\n\n
Location:<\/h4>\n
\n1095 6th Ave. (Avenue of the Americas)
\nNew York, NY 10018<\/p>\nAgenda<\/strong><\/h4>\n
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