{"id":21,"date":"2022-06-15T13:01:26","date_gmt":"2022-06-15T13:01:26","guid":{"rendered":"https:\/\/staging.rm.gfolkdev.net\/rosenfeld-workshops\/?post_type=workshops&p=21"},"modified":"2024-06-10T23:23:25","modified_gmt":"2024-06-10T23:23:25","slug":"the-content-strategy-practice-blueprint-building-from-the-ground-up","status":"publish","type":"workshops","link":"https:\/\/rosenfeldmedia.com\/rosenfeld-workshops\/workshop\/the-content-strategy-practice-blueprint-building-from-the-ground-up\/","title":{"rendered":"The Content Strategy Practice Blueprint: Building from the Ground Up"},"content":{"rendered":"

3 day virtual workshop
\nSeptember 14-16, 2022, 12-3:30pm PT<\/h4>\n

Whether you\u2019re the only content person in your organization, the leader of a small content team that you\u2019re looking to grow, or a UX or DesignOps leader, if you\u2019ve been tasked with creating a content strategy practice, Natalie Dunbar\u2019s workshop will help guide you through building a successful content strategy practice from the ground up that brings great value to your agency or in-house projects.<\/p>\n

You’ll learn the five components to the practice building process that comprise the Content Strategy Practice Blueprint<\/em>, detailed in Natalie\u2019s new Rosenfeld Media book, From Solo to Scaled<\/a>: Building a Sustainable Content Strategy Practice<\/em>:<\/p>\n

    \n
  1. Making the business case for a content strategy practice<\/li>\n
  2. Building strong relationships with cross-functional teams<\/li>\n
  3. Creating a foundation of frameworks and tools<\/li>\n
  4. Rightsizing the practice to meet client or project demand<\/li>\n
  5. Establishing meaningful success measures<\/li>\n<\/ol>\n

    You’ll learn to use this blueprint to create a practice that’s both sustainable and scalable, either as a part of, or as a service to, a digital or user experience focused department or team.<\/p>\n","protected":false},"template":"","class_list":["post-21","workshops","type-workshops","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/rosenfeld-workshops\/wp-json\/wp\/v2\/workshops\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/rosenfeld-workshops\/wp-json\/wp\/v2\/workshops"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/rosenfeld-workshops\/wp-json\/wp\/v2\/types\/workshops"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/rosenfeld-workshops\/wp-json\/wp\/v2\/media?parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}