{"id":1335,"date":"2023-01-26T19:32:36","date_gmt":"2023-01-26T19:32:36","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/rosenfeld-workshops\/?post_type=workshops&p=1335"},"modified":"2024-06-10T23:14:48","modified_gmt":"2024-06-10T23:14:48","slug":"from-research-to-holistic-insights-collapsing-functional-silos-for-maximum-impact","status":"publish","type":"workshops","link":"https:\/\/rosenfeldmedia.com\/rosenfeld-workshops\/workshop\/from-research-to-holistic-insights-collapsing-functional-silos-for-maximum-impact\/","title":{"rendered":"Holistic Insights: Collapsing Functional Silos for Maximum Impact"},"content":{"rendered":"
When you look at your research calendar, is it organized by functional silos or holistic outcomes? Are your stakeholders asking you to gather more data or derive more meaning and coherence from the insights you already have?<\/p>\n
In this workshop, you’ll learn how to pose and answer unasked questions to fill the information gaps that challenge your ability to deliver impact-driven insights. We’ll explore the unique role of the researcher in “data-driven” environments to engage and practice a mixed methods mindset.<\/p>\n
Together, we’ll examine opportunities to:
\nJoin data from across the organization in order to identify and prioritize what matters most to customers, focusing on root causes<\/p>\n
Target audience<\/strong> Pre-requisites<\/strong> Take-aways<\/strong> 1. INTRO + ICE-BREAKER<\/strong><\/p>\n 2. DATA MINDSETS & BELIEF SYSTEMS<\/strong 3. DATA > INFORMATION: RESEARCHER AS SENSE-MAKER<\/strong> 4. INFORMATION > KNOWLEDGE: RESEARCHER AS CONNECTOR<\/strong> 5. KNOWLEDGE > WISDOM: RESEARCHER AS CULTURAL SHAPESHIFTER<\/strong> 6. WRAP-UP<\/strong><\/p>\n
\nMid- and senior-level UX\/CX researchers and their managers<\/p>\n
\n3-5 years experience with qualitative and\/or quantitative research methods in support of product development, product marketing and\/or customer experience strategy and insights.<\/p>\n
\nYou\u2019ll learn how to:<\/p>\n\n
Agenda<\/h4>\n
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\nTraveling up\/down the information hierarchy<\/em><\/strong><\/p>\n\n
\nCollecting and organizing data for meaning by managing for context<\/em><\/p>\n\n
\nMaking insights generation a team sport<\/em><\/p>\n\n
\nShifting internal culture and mindsets with relationship- and trust-building<\/em><\/p>\n\n
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