Survey Design

10 hours over 3 segments

  • Our virtual workshops are designed with you in mind. They combine lecture, discussion, exercises, and office hours—spread out over the course of a week—so you can learn and engage without feeling drained by the end of the day.

    Who’s teaching and what they’ll cover

    caroline jarrett headshot

    Survey Design

    with Caroline Jarrett
    Expert at improving forms, surveys, and other interactions
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    Surveys seem easy: anyone can throw together a few questions, send them out, and hope that they are rewarded with a decent response. But we’ve all seen examples of poorly conceived surveys that couldn’t possibly deliver real insights for the organization that sponsored them.

    This highly participative three-session training takes you through the whole process of creating an effective survey, from defining a goal through analysis of data and creating a presentation.

    What you will learn

    You will learn through a mixture of slides and exercises giving you a chance to practice the tips and approaches suggested by Caroline.

    Throughout the three sessions you will:

    • Understand and practice the main steps in creating a survey
    • Understand how people answer questions, and use that knowledge to design better questions
    • Learn how to build a questionnaire
    • Know how to tackle the challenge of turning raw survey data into useful insight
    • Understand and learn how to avoid the key errors people make at every stage of creating a survey

    Who should attend

    The course is suitable for all levels, from absolute beginners to those who are experienced at running surveys—but welcome the chance to develop skills, share their expertise, and make connections with colleagues.


    Contact us and we’ll be glad to help.

  • Schedule

    Monday, February 14: 8-11:30am PT
    Tuesday, February 15: 8-11:30am PT
    Wednesday, February 16: 8-11am PT

    Check your time zone here.


    $845 early bird, sales end January 4, 2022
    $895 regular, sales end February 1, 2022
    $995 last minute after February 1, 2022

    10% off for groups of more than 3

    If you work in government, education, or for a not-for-profit organization, all individual ticket prices are discounted by 25%. Enter code DISCOUNT25 during registration. Register using a .gov, .org, or .edu email address.


    Virtual: We’ve designed this workshop specifically for remote attendees; learn more from our FAQ.

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