Practical Jobs To Be Done: A Way of Seeing

What you’ll learn

Learn core concepts of JTBD from a recognized leader through hands-on exercises so you can put techniques to work right away.

After this session you’ll be able to:

• Understand core concepts of JTBD and creating value for customers
• Apply JTBD to current projects and efforts at work
• Extend the ways in which you view customers
• Help your organization shift its mindset

Who should attend

This workshop is for change-makers of all kinds looking to bring new perspectives and techniques into their organizations. This includes designers, product managers, innovation specialists, marketers, and more who are looking to further understand the concept of JTBD and being able to work with the approach in a practical way.

What we’ll cover

SESSION 1
– Overview and background on core concepts of JTBD
– Exercises and discussion to understand job statements and formats
– Finding jobs through research with examples and exercises
– Discussion, reflection, Q&A

SESSION 2
– Overview to job maps
– Creating a job map exercise
– Finding and prioritizing opportunities
– Discussion, reflection, Q&A

SESSION 3
– Extended uses of JTBD, including job stories, value proposition canvas, and more
– Exercises with job stories
– Discussion, reflect, Q&A

Testimonials

Enjoying a remote JTBD workshop run by Jim Kalbach following the release of Jim’s book The Jobs To Be Done Playbook. Well-prepared, smoothly run, and packed with practical advice. Worth every cent, thanks!

The workshop was both informative and enjoyable. Jim’s approach really walked me through how to conduct and apply the JTBD framework in way that is applicable to the projects I work on every day. The workshop was interactive and he answered questions along the way. In addition, he facilitated the session in a way that was enjoyable and engaging, making it feel less like a formal training and more like a collaborative discussion. I wouldn’t hesitate to participate in one of Jim’s workshops again in the future!

About the instructor

Jim Kalbach is a noted author, speaker, and instructor in design, customer experience, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, SONY, Elsevier Science, Lexis Nexis, and Citrix.

Jim is the author of The Jobs to be Done Playbook (Rosenfeld Media, 2020). In 2007 Jim published his first full-length book, Designing Web Navigation (O’Reilly, 2007). His second book, Mapping Experiences (O’Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.