Integrated Data Thinking

What you’ll learn

In today’s fast-moving world, organizations do not have time for six-month research cycles and 200-page PowerPoint presentations. Keeping pace with highly networked customers requires integrating qualitative and quantitative data to generate customer insights that are both holistic and scalable. This workshop takes participants on a hands-on journey through Integrated Data Thinking, teaching them a whole new way to generate actionable insights in rapid iterative cycles.

Audience

Mixed (leaders, practitioners); appropriate for teams of all sizes. Open to all levels of experience and familiarity with research methods, from absolute beginners to trained researchers and data scientists.

Learning Outcomes

• A practice (“Unlock Sprints™”) for rapidly generating human insights from qualitative and/or quantitative data
• A shared language around data and insights that can be quickly adopted and implemented throughout an organization
• Actionable frameworks for understanding and navigating the difference between optimization and discovery-level work with data
• Relevant examples and case studies from across industries
• Best practices for sharing actionable and holistic insights

Practical takeaways

• The ability to diagnose and treat an over-reliance on one kind of data (qualitative or quantitative) and/or one order of insights (discovery or optimization)
• Hands-on experience with both quantitative and qualitative data analysis
• Increased comfort and confidence in gathering and presenting actionable customer insights

At the end of the workshop, you will receive a certificate of completion.

This workshop provided a great framework for how to work with qualitative and quantitative data in an integrated model. My expectations were exceeded!

About the instructors

Matt LeMay is Co-founder and Partner at Sudden Compass, an enterprise solutions firm that has helped organizations like Spotify, Clorox, and Procter & Gamble put customer centricity into practice. Matt is the author of Agile for Everybody and Product Management in Practice from O’Reilly Media, and is the creator of the One Page One Hour pledge.

Tricia Wang, a global tech ethnographer, lives at the intersection of data, design, and marketing. She is the co-founder of Sudden Compass, a consulting firm that helps enterprise unlock new growth opportunities by putting customer obsession into practice. Organizations she’s worked with include P&G, Kickstarter, Spotify, and GE. She also co-founded Magpie Kingdom, a weekly newsletter and quarterly report that showcases human stories about the Chinese internet. Tricia’s work with Fortune 500 companies and her fieldwork research have been featured in Techcrunch, The Atlantic, Al Jazeera, Slate, Wired, The Guardian and Fast Company. She is a pioneer in popularizing the need for companies to integrate Big Data and what she calls, Thick Data, which she describes in her talk on TED. Her life philosophy is to be on the edges without being on edge. She’s the proud companion of her internet famous dog, #ellethedog.