Integrated Data Thinking

Four part workshop: August 5-6 & August 12-13, 2020

  • Our virtual workshops are designed with you in mind. They combine lecture, discussion, and exercises, spread out over multiple days so you can learn and engage without feeling drained.

    Who’s teaching and what they’ll cover

    Matt LeMay and Tricia Wang

    Integrated Data Thinking

    with Matt LeMay and Tricia Wang
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    What you’ll learn

    In today’s fast-moving world, organizations do not have time for six-month research cycles and 200-page PowerPoint presentations. Keeping pace with highly networked customers requires integrating qualitative and quantitative data to generate customer insights that are both holistic and scalable. This workshop takes participants on a hands-on journey through Integrated Data Thinking, teaching them a whole new way to generate actionable insights in rapid iterative cycles.


    Mixed (leaders, practitioners); appropriate for teams of all sizes. Open to all levels of experience and familiarity with research methods, from absolute beginners to trained researchers and data scientists.

    Learning Outcomes

    • A practice (“Unlock Sprints™”) for rapidly generating human insights from qualitative and/or quantitative data
    • A shared language around data and insights that can be quickly adopted and implemented throughout an organization
    • Actionable frameworks for understanding and navigating the difference between optimization and discovery-level work with data
    • Relevant examples and case studies from across industries
    • Best practices for sharing actionable and holistic insights

    Practical takeaways

    • The ability to diagnose and treat an over-reliance on one kind of data (qualitative or quantitative) and/or one order of insights (discovery or optimization)
    • Hands-on experience with both quantitative and qualitative data analysis
    • Increased comfort and confidence in gathering and presenting actionable customer insights

    At the end of the workshop, you will receive a certificate of completion.

    This workshop provided a great framework for how to work with qualitative and quantitative data in an integrated model. My expectations were exceeded!
    This was a very useful topic that many of us forget about, and will benefit both my professional projects and my personal life.
    The workshop was great, very informative and valuable to me. I learned a lot in a short period of time and really enjoyed the format.

    About the instructors

    Matt LeMay is Co-founder and Partner at Sudden Compass, an enterprise solutions firm that has helped organizations like Spotify, Clorox, and Procter & Gamble put customer centricity into practice. Matt is the author of Agile for Everybody and Product Management in Practice from O’Reilly Media, and is the creator of the One Page One Hour pledge.

    Tricia Wang, a global tech ethnographer, lives at the intersection of data, design, and marketing. She is the co-founder of Sudden Compass, a consulting firm that helps enterprise unlock new growth opportunities by putting customer obsession into practice. Organizations she’s worked with include P&G, Kickstarter, Spotify, and GE. She also co-founded Magpie Kingdom, a weekly newsletter and quarterly report that showcases human stories about the Chinese internet. Tricia’s work with Fortune 500 companies and her fieldwork research have been featured in TechcrunchThe AtlanticAl JazeeraSlateWiredThe Guardian and Fast Company. She is a pioneer in popularizing the need for companies to integrate Big Data and what she calls, Thick Data, which she describes in her talk on TED. Her life philosophy is to be on the edges without being on edge. She’s the proud companion of her internet famous dog, #ellethedog.


    Contact us and we’ll be glad to help.

  • Schedule

    Wednesday, August 5: 11am-1:30pm EDT
    Thursday, August 6: 11am-1:30pm EDT
    Wednesday, August 12:
    11am-1:30pm EDT
    Thursday, August 13:
    11am-1:30pm EDT

    Check your time zone here.


    Virtual: We’ve designed this workshop specifically for remote attendees; learn more from our FAQ.


    Early bird through July 5: $750
    Regular pricing July 6-July 29: $850
    After July 29: $950

    Group discounts are available. Save $50 per ticket for groups of three or more by choosing the group ticket when registering.

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