Detangling Information Architecture with Object-Oriented UX

Three part workshop: Aug 27-28, Sep 4, 2020

  • Our virtual workshops are designed with you in mind. They combine lecture, discussion, exercises, and office hours—spread out over the course of a week—so you can learn and engage without feeling drained by the end of the day.

    Who’s teaching and what they’ll cover

    Object-oriented UX Workshop with Sophia Prater and Bram Wessel

    Detangling Information Architecture with Object-Oriented UX

    with Sophia Prater and Bram Wessel
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    What you’ll learn

    Many UX designers, product owners, and the people responsible for the digital world are facing incredible complexity. As they try to design simple front-end solutions for their users, the back-end reality of multiple databases, multi-level permissions, APIs, and content governance often seems impossible to tame. In this workshop, participants learn Object-Oriented UX, a methodology that helps wrangle that complexity into a tidy array of color-coded sticky notes. Participants will return to their organizations with a repeatable, scaleable, and collaborative tool for detangling—and visualizing—even the most convoluted IAs.


    • Understand why consistent, recognizable digital objects are important, from a psychological perspective.
    • Extract the important business objects from stakeholder requirements and research, which will become the pillars of your strong information architecture.
    • Create object-relationship models with crows-feet diagrams, which will inform intuitive and natural navigation.
    • Get a handle on the full scope of your functionality requirements with a capabilities inventory.
    • Build an object map, a magical artifact that gives a team X-ray vision into the system they are trying to design.
    • Map your Objects, Relationships, and Attributes across systems and processes, giving your organization new information management Capabilities.
    • Determine whether centralized or distributed management is best for your Objects.
    • Learn how measurement and governance can make your information ecosystem improve over time, keeping it durable and sustainable.
    • Understand your organization’s information topology so you can design a model that allows people and platforms to effectively share information.

    At the end of the workshop, you will receive a certificate of completion.


    OOUX is a game-changer and you need it in your life. Period. Four of us (2 UXers, a front-end dev, and a CEO) attended Sophia’s workshop in Chicago this summer, and it remains easily the most valuable training dollars I’ve ever spent. The workshop was fun and engaging, and Sophia’s passion for this topic is infectious. We came away so energized we fired up an impromptu object mapping session with a client not even 24 hours after leaving our training. Since then, we’ve continued to apply what we’ve learned, and are seeing ongoing dividends for designers, developers, and business stakeholders alike. OOUX is a power tool that you need in your toolbox.
    Caroline Sober-James
    I walked away from both sessions having learned a ton. The delivery was awesome: broken in manageable chunks, sprinkled with good humor, and most of all very hands-on. I am enjoying the OOUX framework and can’t wait to apply it to my next project.
    Svetlin Denkov
    OOUX is an engaging and super fun class with a lot of interactivity and thoughtful, funny explanations of human behavior. The principles I learned will help me and my team to begin thinking about a modular design framework that’s smarter, more consistent, and will ultimately help our end-users adopt them with less heartache. Looking forward to applying this to our work!

    Heather Dickens

    Great workshop! It gives you a method that enables you to tackle UX problems more systematically. I found it extremely useful and have already implemented the method on the project I am currently working on.
    Florie Salnot

    Sophia’s OOUX training session with our team, as well as her support and answering all our questions, gave our team the tools and confidence to comfortably lead workshops with our product partners. We’ve evolved our understanding of our site’s framework, identifying areas for improved contextual content, and developed an agreed-to approach to information architecture. The product team was so highly engaged and receptive—they looked to incorporating the OOUX methodology into their next project.
    Jennifer Correa

    About the instructors

    Sophia Prater is the “chief evangelist” for object-oriented UX, a methodology she began popularizing back in 2013. She’s also the organizer of the Atlanta chapter of Ladies that UX, the creator of the UX Hustle Summit Conference, and the host the UX Hustle Podcast. Today, Sophia focuses on bringing the magic of OOUX to companies and teams around the world. She’s taught and implemented OOUX at, (elections 2012 and 2016), Facebook, Mastercard, Credit Karma, Athena Healthcare, Delta Airlines, Ultimate Software, Intercom, and dozens more.

    Bram Wessel is co-founder of Factor, an enterprise IA consulting practice in Seattle. In over a quarter-century of experience as a user-centered design and research professional, Bram has arrived at the strong conviction that digital technology should be an enabler —not the object— of human experiences. Bram has provided information architecture, user research, and interaction design for a diverse array of organizations such as Adobe, Amazon, Backcountry, the City of Seattle, Common Spirit, Crate & Barrel, Disney, Expedia Group, Funko, GE, Genuine Parts Company, Group Health, Intel, Lionsgate, Microsoft, Nordstrom, Real Networks, Safeco/Liberty Mutual, Sony, Starbucks, Volvo, UW Medicine, and Warner Brothers, among many others. A tireless advocate for the IA/UX discipline, Bram is a frequent speaker at conferences such as the Information Architecture Conference, Interaction, World IA Day, UX Week, ConveyUX, Seattle Interactive Conference, Taxonomy Bootcamp, Enterprise Search & Discovery, and Seattle Design Festival. He also takes pride in Factor’s support of the regional UX and IA community’s meetups and workshops. Bram is committed to educating the next generation of practitioners through his co-development of the Information Architecture curriculum at the School of Visual Concepts, and as a guest lecturer at the University of Washington’s MCDM and MLIS programs. Bram was the co-executive producer of Interaction ‘19, the Interaction Design Association (IxDA) conference which was held in Seattle in February 2019. Bram is also a past board member of Info Camp Seattle, the Information Architecture Institute and IxDA Seattle. In his spare time, Bram enjoys fly-fishing, shellfish farming, and winemaking.


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  • Schedule

    Part 1: Thursday, August 27: 11am-3pm EDT
    Part 2: Friday, August 28: 11am-3pm EDT
    Part 3: Friday, September 4: 11am-1pm EDT

    Check your time zone here.


    Early bird through July 27: $750
    Regular pricing July 28-August 20: $850
    After August 20: $950

    Group discounts are available. Save $50 per ticket for groups of three or more by choosing the group ticket when registering.


    Virtual: We’ve designed this workshop specifically for remote attendees; learn more from our FAQ.

    This workshop is part of the Enterprise Experience 2020 conference. View the full program.

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