Crafting Metrics for UX Success

What you’ll learn

As product people, we are storytellers who blend words and pictures into compelling experiences. And yet, our current methods often don’t help us answer the big question: “does our product work for our users?” By adding metrics to our design toolkit, we are better equipped to measure interactions that are core to the product. To do this, we need to practice translating customer behaviors into quantifiable interactions.

In this interactive online workshop, you’ll explore the world of measures & metrics as you create actionable, product-centered metrics to gain insights into your product’s progress.

Agenda

Week 1:
– Session 1 (2.5 hrs)
Objective: Get oriented to the world of product metrics and onboard the workshop interactive tools:
Outcome: You’ll be able to describe the purpose and parts of an effective product metric

– Session 2 (2.5 hrs)
Objective: Identify customer value/outcome measures
Outcome: You’ll leave with a sketched key use and 3 draft metrics

Week 2:
– Session 3 (2.5 hrs)
Objective: Make actionable & specific metrics, tie effective measures to interactions.
Outcome: You’ll craft an awesome metric and make simple, annotated UI screens

– Session 4 (2.5 hrs)
Objective: Set up tracking and communicate the metrics story efficiently
Outcome: You’ll draft a tracking template and create & share a cohesive metrics story

Kate discusses metrics and shares a preview of what you’ll learn during her workshop in this episode of the Rosenfeld Review Podcast:

About the instructor

Kate Rutter is an entrepreneur+designer and Principal at Intelleto, where she helps bring companies and customers together through collaborative visual methods, lean strategies and user-centered design. Kate is an adjunct professor at California College of the Arts, and pioneered the UX learning track at Tradecraft, an immersive learning program for product designers. She Co-founded the online education company Luxr.co, and was Senior Practitioner at the UX consultancy Adaptive Path. She co-hosts the NSFW podcast What Is Wrong With UX with Laura Klein, tweets at @katerutter and blogs at intelleto.com. Kate speaks internationally on topics of UX and design entrepreneurship, rapid innovation and visual communication techniques.