Crafting Metrics for UX Success

Four part workshop: August 6-7 & August 13-14, 2020

  • Our virtual workshops are designed with you in mind. They combine lecture, discussion, and exercises, spread out over multiple days so you can learn and engage without feeling drained.

    Who’s teaching and what they’ll cover

    Kate Rutter

    Crafting Metrics for UX Success

    with Kate Rutter
    Lean strategist with visual communication chops
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    What you’ll learn

    As product people, we are storytellers who blend words and pictures into compelling experiences. And yet, our current methods often don’t help us answer the big question: “does our product work for our users?” By adding metrics to our design toolkit, we are better equipped to measure interactions that are core to the product. To do this, we need to practice translating customer behaviors into quantifiable interactions.

    In this interactive online workshop, you’ll explore the world of measures & metrics as you create actionable, product-centered metrics to gain insights into your product’s progress.


    Week 1:
    – Session 1 (2.5 hrs)
    Objective: Get oriented to the world of product metrics and onboard the workshop interactive tools:
    Outcome: You’ll be able to describe the purpose and parts of an effective product metric

    – Session 2 (2.5 hrs)
    Objective: Identify customer value/outcome measures
    Outcome: You’ll leave with a sketched key use and 3 draft metrics

    Week 2:
    – Session 3 (2.5 hrs)
    Objective: Make actionable & specific metrics, tie effective measures to interactions.
    Outcome: You’ll craft an awesome metric and make simple, annotated UI screens

    – Session 4 (2.5 hrs)
    Objective: Set up tracking and communicate the metrics story efficiently
    Outcome: You’ll draft a tracking template and create & share a cohesive metrics story

    Kate discusses metrics and shares a preview of what you’ll learn during her workshop in this episode of the Rosenfeld Review Podcast:


    About the instructor

    Kate Rutter is an entrepreneur+designer and Principal at Intelleto, where she helps bring companies and customers together through collaborative visual methods, lean strategies and user-centered design. Kate is an adjunct professor at California College of the Arts, and pioneered the UX learning track at Tradecraft, an immersive learning program for product designers. She Co-founded the online education company, and was Senior Practitioner at the UX consultancy Adaptive Path. She co-hosts the NSFW podcast What Is Wrong With UX with Laura Klein, tweets at @katerutter and blogs at Kate speaks internationally on topics of UX and design entrepreneurship, rapid innovation and visual communication techniques.


    Contact us and we’ll be glad to help.

  • Schedule

    Thursday, August 6: 3-5:30pm EDT
    Friday, August 7: 3-5:30 pm EDT
    Thursday, August 13: 3-5:30pm EDT
    Friday, August 14: 3-5:30pm EDT

    Check your time zone here.


    Early bird through July 6: $750
    Regular pricing July 7-July 30: $850
    After July 30: $950

    Group discounts are available. Save $50 per ticket for groups of three or more by choosing the group ticket when registering.


    Virtual: We’ve designed this workshop specifically for remote attendees; learn more from our FAQ.

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