Crafting Metrics for UX Success

with Kate Rutter

April 28, 2020

  • We’re bringing UX research expert Kate Rutter to New York City in April to teach a day-long workshop. This is a great opportunity to deepen your research skills and learn with peers—not to mention get away from the office.

    Who’s teaching and what they’ll cover

    Kate Rutter
    April 28

    Crafting Metrics for UX Success

    with Kate Rutter
    Lean strategist with visual communication chops
    Register

    Participants will learn the components of a successful metric: how to identify clear, specific, actionable, quantitative, and time-based product metrics. The team will identify the key uses of their product, find the best metrics to measure specific user interactions, outline a plan for instrumenting key interfaces and gain the knowledge needed to track these metrics over time.

    Most company metrics and analytics miss the most important question: “Does our product work for our users?” By adding meaningful metrics for UX success to a design toolkit, teams are better equipped to measure interactions that are core to the product’s purpose. When relevant metrics are used to inform and support design decisions, the results can be both strategic and persuasive.

    About the instructor

    Kate RutterKate is an entrepreneur+designer and Principal at Intelleto, where she helps bring companies and customers together through collaborative visual methods, lean strategies and user-centered design. Kate is an adjunct professor at California College of the Arts, and pioneered the UX learning track at Tradecraft, an immersive learning program for product designers. She Co-founded the online education company Luxr.co, and was Senior Practitioner at the UX consultancy Adaptive Path. She co-hosts the NSFW podcast What Is Wrong With UX with Laura Klein, tweets at @katerutter and blogs at intelleto.com. Kate speaks internationally on topics of UX and design entrepreneurship, rapid innovation and visual communication techniques.

    Questions?

    Contact us and we’ll be glad to help.

  • What it costs

    $895 early bird pricing
    $995 after March 29

    Groups of 3 or more receive $50 off each ticket when registering as part of the same order.

    Schedule

    8:00am: Breakfast/registration
    9:00am: Workshop starts
    10:30am: Morning break
    12:00pm: Lunch
    2:30pm: Afternoon break
    5:00pm: Workshop concludes

    What you'll get

    • Breakfast, lunch, and snacks
    • Workshop slides and materials
    • Quality time with Kate
    • A free Rosenfeld Media book

    Where it happens

    FIT Dubinsky Center
    227 West 27th Street
    New York, NY 10001

Terms of Service

Group Discounts
Groups of 3 or more receive $50 off each ticket when registering as part of the same order.

By registering for this workshop, you are agreeing to our Terms of Service.

Register now!