Design for Understanding

Book

…tools to make sense of it all are stuck in the “computer-as-publishing-medium” era. In short, we’re given information, but not understanding. Design for Understanding will look at various ways you can help people make sense of confusing information. Bridging theory from cognitive sciences with dozens of practical examples, you’ll learn how to design rich, visual interactions that encourage people to play with and explore…

Interviewing Users

Book

…Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that’s not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You’ll move from simply gathering data to uncovering powerful insights about people.  …

The Mobile Frontier

Book

…Mobile user experience is a new frontier. Untethered from a keyboard and mouse, this rich design space is ripe with opportunities to invent new and more human ways for people to interact with information. The Mobile Frontier will help you navigate this unfamiliar and fast-changing landscape, and inspire you to explore the possibilities that mobile technology presents….

Card Sorting

Book

…Card sorting is an effective, easy-to-use method for understanding how people think about content and categories. It helps you create information that is easy to find and understand. In Card Sorting: Designing Usable Categories, Donna Spencer shows you how to plan and run a card sort, analyze the results, and apply the outcomes to your projects….

Service Design

Book

…Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society….

Build Better Products

Book

…It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience….

The Jobs To Be Done Playbook

Book

…erative, many struggle to shift mindsets. Jobs to be done (JTBD) helps. Through consistent language and structured techniques, JTBD allows organizations to turn customer insight into action. The principle is straightforward: people “hire” products to get a job done. They aren’t loyal to a brand, but to accomplishing their goals. Uncover those goals, and you’ll be in a better place to create new value. JTBD is not a design method, but a business…

Indi Young

Expert

…tise at gathering big data–the numbers that track what and how people have done things. These same organizations, however, are inexpert at understanding why. The messy and divergent reasoning and motivations that drive people’s decisions are what Indi helps you tune in. She is expert at gathering the thoughts that lie deeper than simple preferences, opinions, and desires. And she is expert at helping you solidify patterns and sort…

Rachel Hinman

Expert

Rachel Hinman is a researcher, designer, and recognized thought leader in the mobile user experience field. Her passions for cultural study, art, and design, coupled with the belief that people can use technology to improve the human condition, have been the driving forces in her career for more than a decade. Currently, Rachel is a senior research scientist at the Nokia Research Center in Palo Alto, California. There she focuses on the…

Brett Harned

Expert

…s work focuses on solving issues that are important to organizations who want to produce quality digital projects in harmony. He loves to build processes and communication tactics that work not only for projects, but for the people involved in them. Prior to starting his consultancy, he was Vice President of Project Management for Happy Cog. In that role, he mentored a team of PMs and managed projects for companies like Zappos, MTV, and…