Maureen Carter is an Emmy award winning design leader with over 20 years of industry experience working in brand design, digital media design, user experience and brand strategy. Spending a considerable portion of her career working in the music industry and led the creative strategy and online brand vision for platinum selling artists such as Usher, Outkast, Pink and TI for recording labels Laface and Arista Records. Maureen’s work history also extends to brands such as Vibe Magazine, Sony Pictures, MTV, Comcast, Adobe, and The White House.
Currently, Maureen is the Vice President of Design and User Experience for BET DIGITAL. Ultimately serving as the key user/audience advocate, ideating and collaborating on designing original, engaging products, as well as enhancing existing products – putting an optimized and engaging user experience as the central outcome from the collective work product with respect to the brand where she also leads the creative vision for the suite of BET’s digital products. Maureen focuses on staying on the cutting edge of digital trends and user experience conventions while leading the creation of immersive experiences for mobile web, desktop, apps and connected devices with focus on the “voice of the user”. Her role involves to lead the creation of visually compelling user interfaces and understanding that modern user experience is more than just skin deep while working alongside her editorial and technology counterparts to ensure that BET digital experiences engage, delight, inform and entertain.
Formerly, she was the Vice President of Brand Creative for Nickelodeon Digital where she leads the digital design vision for the iconic Nickelodeon brand via its online destinations: NICK.com, Teennick.com, Nick@Nite.com, Nickjr.com, Nicktoons.com and Nickmom.com as well as creating entertaining mobile and tablet app development. Her role is to provide over 50 mm young users an engaging user-centric well designed experience that ties the on air brands to the digital space for franchises such as Nick Cannon’s Halo Awards, Kids Choice Awards, Spongebob, iCarly and Dora as well as leading the creative strategy for all of Nickelodeon’s online integrated advertising and digital marketing.
With an undergraduate design in Graphic Design from Hampton University, VA, a Master’s degree in Communications Design from Pratt Institute, NY, as well as a graduate of UCLA’s Anderson School of Business Management Executive Leadership Development Program (NAMIC) she loves what she does. Maureen is also an adjunct professor with over 15 years of teaching experience in design for numerous colleges and universities. Maureen is also a published writer and lecturer on design theory with global accolades.
