Brand and content strategist and author of Content Strategy at Work
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Margot Bloomstein is the author of Content Strategy at Work and principal of Appropriate, Inc., a brand and content strategy consultancy. Over nearly two decades, Margot has helped shape corporate social responsibility efforts at Timberland; communication at Fidelity Investments; and content strategy for Sallie Mae, Harvard, Lindt and Sprüngli, Scholastic, and other organizations. A participant in the inaugural Content Strategy Consortium and a featured speaker at SXSW, Margot keynotes events and conducts workshops around the world. She also lectures on brand-driven content strategy in several graduate programs. Learn more at http://appropriateinc.com.