I’m very glad that Managing Chaos is finally shipping. This milestone represents a big personal accomplishment for me and that feels good—but my biggest hope is that those who work in a hands-on and management capacity in digital find the book helpful and useful. Having been a web manager, I know it can be a challenging and sometimes thankless job.
At the same time, it is also fabulously fun to work in an arena that marries mature business functions (e.g., marketing, communications, application development, and design) with the Internet and Web-based innovations that seem to arrive daily. We are lucky! Working in the rapidly evolving environment of “online” keeps us on our toes and constantly learning new things. I hope Managing Chaos helps our professional community by putting slightly firmer ground under our feet so we can take even greater strides.