Sara can help you with
I can get your team started with content strategy, from identifying roles and responsibilities and setting content objectives and metrics to establishing successful publishing plans—all while keeping your audience, business goals, and resource constraints in mind.
Strategic Message Architecture
Whether you’re establishing new social channels, assigning web maintenance to multiple teams, or simply training your customer service staff, your organization needs to speak with a single voice—one that’s true to your brand and right for your customers. I’ll facilitate workshops that help your team identify and rally around the right brand messages, voice, and communication goals. As a result, you’ll have increased buy-in from stakeholders and be able to increase the quality, consistency, and authenticity of all your content.
Cross-Channel & Mobile Content Design
Managing more and more discrete content for different devices? Working on a responsive web design and not sure how content plays a role? Looking under the hood of your CMS and realizing 90% of what you have can’t be extracted for your mobile site? I can help you understand how to design structures, relationships, and rules that make your content ready for mobile and more.
Books by Sara
Strategy and Structure for Future-Ready Content
published in December 2012
Have Sara Wachter-Boettcher teach your team
Sara Wachter-Boettcher runs a content strategy consultancy based in Philadelphia, where she helps clients stop creating endless content and start building strategies that are sustainable, meaningful, and future-ready.
She got this way after stints as a journalist, copywriter, and web writer, during which she became increasingly dissatisfied with the chaos typically found in web content projects. In 2008, she launched the content strategy practice at her past agency, Off Madison Ave, and started working closely with IA and UX teams to build a better way forward.
Sara is the editor in chief for A List Apart magazine, where her writing has also appeared. She also contributes to Contents and blogs sporadically on her personal site, sarawb.com. You can see where she’ll be speaking next on Lanyrd.