Theme 4: Scale

Mission Bay Conference Center June 15, 2018 1:15 pm - 3:15 pm

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Tricia Wang

SCALE is the biggest differentiator in enterprise UX work. We face scalability challenges at every corner, from having the most impact with limited resources to scaling up design capacity, managing distributed teams, or understanding customer journeys in overwhelmingly complex environments. Above all else, we face the challenge of remaining customer-centric as we navigate matrixed organizations, functional silos, and hierarchical reporting structures. How might we create space for deep user research while managing to scale up our products?