Executive Director of Design, USAA
Colette Vardeman is Executive Director of Design for USAA’s Enterprise Experiences. She recently joined USAA to grow teams and lead the design of key member experiences — the vital moments, transitions, and connections that touch every member.
Colette has led multi-disciplinary teams for top design firms, enterprise, and technology companies for 20+ years. She is dedicated to delivering desired experiences by solving tough problems in complex, highly-regulated, highly-political, multi-matrixed environments for a variety of industries including medical, financial, automotive, education, and retail. She believes organizational design is key to a business’ ability to deliver value and achieve desired outcomes.