Based on Dave’s recent book published by UXPin, this workshop on strategic planning will add or enhance the skill of strategic thinking that few designers are taught in their career paths. Thinking strategically is a valuable skill especially for those wishing to take on roles of leadership and management. This workshop will teach mid-level designers to junior managers to think and plan strategically utilizing a set of valuable frameworks that can be used with cross-functional teams upon returning to work after the conference.
The workshop will have 3 sections that follow the primary metaphor of a mountain climb. First, the creation of a vision that helps you find the “peak” your expedition will advance towards. Then map out the “path” you’ll use to achieve the goal of the vision, and helps all stakeholders with related goals along the way. Finally, how to use the key points along the path to observe, measure, reflect, evaluate, learn and adapt.
Attendees of this workshop will gain the following insights and abilities: