Making Sense of Enterprise UX

Is there such a thing as enterprise UX? If so, is it a new challenge? Is it different than consumer-facing UX? And where might enterprise UX be heading? Interesting questions for interesting times.

John Maeda has been around the block a bit. Long enough to have almost forgotten that he started off, many years ago, in… enterprise UX. Since then, he’s bounced around many corners of the design world, from higher education to venture-backed startups. In his closing keynote, John will view enterprise UX through the lens of his varied career to help us make sense of where it’s been–and where it might go.