Redefining the Value of Customer Experience in the Enterprise

As of April 16, Nathan’s workshop is SOLD OUT.

Much of the business conversation surrounding customer experience within corporations is based on myths that don’t support great products and services. UX people get stuck in the middle—between customers, managers, and financial decision-makers. However, new definitions of value, relationship, and experience can help us reframe what we do. And new tools, like the waveline, can help us not only design and develop better offerings, but better sell the value of what we do internally.

What You’ll Learn

  • A new definition of value that expands the discussion and value for UX
  • How to participate strategically with others in your organization
  • How to properly approach positioning, using UX research (which you can share with your non-UX colleagues)
  • How to advocate for UX with those who don’t understand it, yet make corporate decisions

Who Should Attend

This workshop is for any UX professional who is looking to better understand strategy and conversations about value within their organization. Attendees can be new to corporate strategy and tools like SWOT analyses and Positioning. However, even those with some experience will find better ways of using these tools and building better strategy, in a UX context. This includes being able to counter arguments against investing in UX objectives.

Lean UX in the Enterprise: Combining Agile, Lean, and User-Centered Design

As of April 13, Jeff’s workshop is SOLD OUT.

Most large organizations have adopted some flavor of Agile. Many have invested in design teams. Some have even implemented lean product validation techniques into their product development practices. Very few have successfully combined these three practices together.

This workshop—designed for VP/Directors of Product, Engineering, & UX as well as product managers, designers and software engineers—teaches how to build a strong product discovery culture AND how to combine it with an effective delivery strategy.

Why You Should Attend

This workshop will teach you how to structure and incentivize teams to discover, design and deliver the best products for your existing lines of business. We will go over what to do with existing customers, brand expectations, competing corporate priorities and legacy product lines and business. You will leave with specific techniques you can put to work immediately.

Who Should Attend

VP/Directors of Product, Engineering, & UX as well as product managers, designers and software engineers (bring the whole team!).

What You’ll Learn

In this fun, high-energy and hands-on workshop, Jeff Gothelf will teach you and your teams:

  • How adopting lean principles increases the amount your team learns
  • How basing your product ideas on assumptions, rather than requirements, gets you to better products and product enhancements faster with less waste
  • Why objective measures of success, outcomes, are the only true definition of “done”
  • How to write hypotheses based on our assumptions
  • How to structure experiments to test those hypotheses and take advantage of our continuous reality
  • How to work cross-functionally to bring engineering, design and product management together in an agile way
  • How a single backlog—made up of learning and delivery objectives—can work with each of your teams
  • How to incorporate this culture of learning in your enterprise organization

Soft Skills Are Hard: Thrive In a Diverse Work Culture

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Working successfully in the enterprise entails communication and collaboration with a diverse range of individuals in other geographies, other organizations, other disciplines. Perhaps you’ve had to

  • Navigate a complex, political Sales channel process, to persuade a Sales SVP that UX work can fit within deal-flows without hurting deals
  • Facilitate a project kickoff with an ambitious new GM,and a group of “lifer” executives
    Mediate implementation milestones across globally distributed managers whose goals and incentives do not align
  • Engage veteran IT System Admins to understand customer needs beyond just standard requirements docs

The complex demands of the enterprise require “soft skills”, which are more than just interpersonal skills.

In this workshop, we’ll focus on the role of the whole person in our work and take a hard look at what it really takes from us as people to get work done—working with colleagues, leaders and users—and trying to deal better with ourselves! These are the skills you know you need, but no one has ever thought to help you improve.

Steve will share some of his own “muscles of innovation,” and work with you to identify and develop more. We’ll explore how to improve and strengthen the skills that we identify as crucial. Each participant will develop a personal action plan that identifies goals and the tasks to accomplish those goals.

What you’ll learn

  • A meaningful understanding of why soft skills are important
  • A focus on individually relevant soft skills to develop (such as receiving criticism, facilitation, listening, confidence, humility)
  • Tactical steps that you can take to sharpen those particular skills (for example, making eye contact, saying “thank you”, setting end-times for tasks)


  • Warm up
  • An introduction to soft skills
  • Break
  • Generate your relevant soft skills
  • Skillshare for skill development
  • Lunch
  • Brainstorm new skill development
  • Break
  • Develop your action plan
  • Review and iterate action plan
  • Wrap up

Who Should Attend

This workshop will benefit from a diverse set of participants and we welcome people from different disciplines (design, product management, technology, strategy, engineering, marketing and so on), with different working styles (solitary, interactive, focused, intermittent and so on) and at different levels of their careers.

Mobile Design and Innovation for Complex Systems

As of April 15, Theresa’s workshop is SOLD OUT.

As a designer responsible for enterprise or B2B software, you face challenges that B2C designers can’t even imagine. While they play around with different button colors, you’re solving bigger problems like how to visualize big data, keep planes in the air, and build system critical dashboards. Throw in the mobile form factor and your job just got exponentially harder.

Theresa Neil has spent the past 14 years designing complex systems for everything from data transformation to finite element simulation. She has a deep focus in mobile solutions and recently released the second edition of the Mobile Design Pattern Gallery (O’Reilly Media, 2014).

Her full-day workshop take you through the most common problems she’s encountered with mobile design in ‘non-consumer’ world, and the solutions she’s uncovered. The workshop covers four major topics:

  1. Identifying Uniquely Mobile Opportunities (and How To Avoid the Duplication Trap)
  2. Mobile IA, IX, and UI Design Principles and Patterns
  3. Easy Ways to Prototype and Validate Designs
  4. Tear-Free Launch: Tips for managing the nightmare of cross platform production design, collaborating with developers and QA teams

What You’ll Learn

Workshop attendees will leave with:

  • New techniques for brainstorming mobile opportunities
  • Experience in mapping a cross platform user journey
  • Understanding of how mobile IA will differ from traditional web site IA
  • UI design patterns for some of the trickiest areas of enterprise apps: complex navigation, grids, filtering, and more
  • Exposure to the tools for prototyping, testing and collaboration
  • A working template for managing cross platform production design