Convince your boss to send you to Enterprise UX 2015

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Hoping to attend Enterprise UX 2015? Need a little help convincing the powers that be? Here’s our contribution to the growing genre of “convince your boss” lit. But if you have additional questions or need more help, just let us know.

Reason #1: You’ll get better at designing and researching in and for large organizations

  • Enterprise UX 2015 is built around four curated themes that magnify the conversation we’ve all been having in dribs and drabs: how to create better, more humane enterprise experiences
  • Our main conference program mixes a healthy variety of session types—two keynotes, twelve presentations, four workshops, and eight raucous short-storytelling sessions
  • Our advanced workshops are taught by four acclaimed authors, and range far beyond design and research basics

Reason #2: You’ll be learning from true innovators

  • Our speakers’ pedigrees are amazing, ranging from design leaders at GE, IBM and Citrix—to authors of the field’s most influential books, like Lean UX, Interviewing Users, and The Connected Company
  • And we’re driving our speakers crazy by making them work—and work together—on their presentations months in advance

Reason #3: You’ll make important connections

  • A healthy mix of industries are sending their people, with large groups from Apple, Capital Group, Dell, Frost Bank, Google, Intuit, Qualcomm, Rackspace, and Salesforce
  • About 60% of attendees hold mid- and senior-level positions
  • There will be no shortage of opportunities to mingle at the conference and reception

…and Reason #4: 15% off with this code!

Register with code 4REASONS by May 1 and you’ll get 15% off your pass. If you do, here’s an estimate of what the Enterprise UX 2015 will cost:

  • $1,356: Two-day main program at 15% off (May 13-14)
  • $591: One-day workshop at 15% off (May 15)
  • $579: Three nights at The Hilton Palacio del Rio (at $165/night +16.75% occupancy tax; register by April 28 for discounted rate)
  • $100: Estimated meals and incidentals (we’re providing most meals)
  • $400: Estimated RT airfare from San Francisco or New York
  • $50: Estimated taxi to and from airport (we’re providing shuttles between the Hilton and the conference center)
  • $3076: Estimated total for attending Enterprise UX 2015

The first Enterprise UX conference will be historic—even more so if you’re there.


Enterprise UX Storytelling Sessions

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It wasn’t easy—there were over 30 submissions—but Dan Willis has selected eight brilliant people to present their 5-minute enterprise UX stories. We’re cramming them into one hour at the end of Day 1 of Enterprise UX. It’ll be intense and more than a bit raucous. And rumors suggest the possibility that beer and popcorn will be involved. Don’t say you weren’t warned.
OK, now for the winning submissions:
  1. “How UX Changed the Product Database” (Kim Bieler, UX Manager, FireEye)
    A story about what happens when smart people think they know what everyone else is thinking.
  2. “Sometimes the Best UX Has No UI” (Jane Bungum, Principal Product Manager, Symantec)
    Do our fellow enterprise workers of the world really need to slog through another user interface?
  3. “Getting to No—Not Doing the Right Damn Thing” (David Cain, Sr. UX Architect, McKesson)
    Sometimes, the hardest thing to do in an enterprise is nothing.
  4. “Getting Fired Over Chapter Seven” (Audrey Crane, Partner, DesignMap)
    A tale of woe involving a box of Alan Cooper books and a team of pissed off developers.
  5. “Nerdy is Darn Sexy” (Lada Gorlenko, User Experience Director, Artefact)
    A rant with the hint of a great idea.
  6. “A UX Horror Story” (Jordan Koschei, Director of UX/UI, Fusion Media, Inc.)
    You know a project’s going awry when the client asks to make an interface “jazzier and sexier.”
  7. “Enterprise UX and Meditation” (Liu Liu, Interaction Designer, Google)
    Searching for peace of mind in the world of enterprise.
  8. Shared So Beautifully” (Eva Miller, Design Strategist, Jama Software)
    High-stakes problems can hide an entire ecosystem of people, data, and needs. Uncover this delicately connected world first, or risk creating solutions that cannot last or grow.

This session really will be a blast; we hope you’ll be there to witness it.

5 reasons to attend Enterprise UX 2015

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Today’s the early registration deadline for Enterprise UX 2015. At midnight, prices will go up as much as $300 (depending on how many days of the event you’ll attend).

So this is as good a time as any to give you 5 reasons you should join us in San Antonio this May:

  1. You’re already discussing enterprise UX. Centered on four critical themes, our conference program is structured around that conversation.
  2. The speaker lineup is truly amazing. Sandwiched by keynotes from Greg Petroff and Dave Gray, our speakers are people you will learn from.
  3. Choose from four enterprise-friendly workshops taught by Nathan Shedroff, Theresa Neil, Steve Portigal, and Jeff Gothelf.
  4. Enterprise storytelling! We’ll have a raucous session of 5-minute rants, idea, and tales of horror, curated by Dan Willis.
  5. It’s going to be a great experience. And we’re pulling out the stops: from the main conference venue—an abandoned mall that Rackspace has converted into its headquarters—to an opening reception, hotel, and workshops all situated on the lovely Riverwalk—this is going to be memorable and fun.

We hope to see you in San Antonio this May!

Visiting San Antonio

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The deadline for getting the early bird discount on Enterprise UX 2015 registration is ten days out (March 13).

We’ll use a little torture to encourage those of you who reside in the frozen northern hemisphere to register: San Antonio will reach 65F today. By mid-May, you’ll enjoy shirt-sleeve weather: low/mid-80s.

Aside from the weather—and the conference—there are many reasons to come to San Antonio this spring. We asked co-organizer Dave Malouf, who’s practically a local (he lives in Austin but commutes to Rackspace regularly) to tell us a bit about the place and our venues. (Important note: you absolutely should not call it “San Antone”). Take it away, Dave!

About San Antonio
San Antonio is Texas’s second largest city, with 1.4 million residents. It’s about 90 minutes south of Austin via I-35, but consider taking the longer route through the Hill Country’s back roads. By the way, “Hill Country” is another way of saying “best B-B-Q in the world”. Once you’re sated with brisket and ribs, head into San Antonio; there’s lots to see, including historical stuff like this place:

The Alamo

The Alamo


Where we’ll meet
Enterprise UX 2015 takes place in two San Antonio venues—Rackspace’s Headquarters and The Hilton Palacio del Rio—about 20 minutes apart (note: we’ll provide a shuttle between them).

Facing rapid growth, Rackspace found a tremendous opportunity: it acquired a mall that was going out of business and converted it into its headquarters. Called “the Castle,” the Rackspace headquarters is like no other corporate HQ you’ve seen—and, as over 4,000 Rackers work there, has had a substantial impact on the local economy.

Rackspace's headquarters

The “Castle”: Rackspace’s headquarters

We’ll also dine outdoors for one of our lunches—under a picnic tent with some amazing food trucks on hand!

According to Travel+Leisure, the San Antonio Riverwalk is the 23rd most visited tourist attraction in the world. It’s also, according to The New York Times, one of “52 Places to Go in 2015“. It’s the kind of place where margaritas of exotic flavors flow next to delicious guacamole made at table side. You can even take a meal on a canal boat.

Hilton Palacio del Rey on the Riverwalk

Hilton Palacio del Rio on the Riverwalk

Our opening night reception (May 13) will take place at Biga on the Banks, one of The Riverwalk’s best venues. You’re really going to like this place.

The Hilton Palacio del Rio is right on the Riverwalk. Its river level has a restaurant and two bars all with patio seating on the walk itself. It’s a mid-century hotel that was re-done just a couple of years ago. The rooms are warm, modern and very thoughtful—with design details like HDMI on the TVs, and shower stalls where the controls are not under the shower head so you don’t get wet until the temperature is just right.

Our spaces in the hotel for workshop day (May 15) are on the roof. The two grand ballrooms are ours for the day, all with views all around San Antonio. We will start the day with registration and breakfast down on the Terrace Garden.

Texas awaits
Texas isn’t just big spaces, it is a big place with lots of heart. So we at Rackspace and Rosenfeld Media hope you’ll come on down. It’s only fitting to talk about large organizations in a state with the size and diversity that is Texas.

Will your five-minute story get you a free ticket to Enterprise UX 2015?

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Our main program and workshops are all set—but there is still an opportunity to speak at Enterprise UX 2015: submit a proposal to tell a 5-minute story. Our Enterprise Storytelling Coordinator Dan Willis is looking for great ideas, tales of horror, or just plain old rants. Learn more and apply here; if you’re selected, you get to attend the conference’s two-day main program for free!

Schedule and Workshops now available

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The cat herding is over—for now, at least—and we’re happy and relieved to share with you the Enterprise UX schedule and workshops.

Our two-day main program (May 13-14) features keynotes from Greg Petroff and Dave Gray, sandwiched around four main themes: Insight at Scale, Craft amid Complexity, Enterprise Experimentation, and Designing Organizational Culture. Each theme is essentially a mini-conference, with its own leader, three speakers, and a discussion section.

You can register for just the two-day main program, but we think you’d be nuts to pass on staying on for one of these great day-long workshops (on May 15):

  1. Mobile Design and Innovation for Complex Systems” with Theresa Neil
  2. Lean UX in the Enterprise: Combining Agile, Lean, and User-Centered Design” with Jeff Gothelf
  3. Redefining the Value of Customer Experience in the Enterprise” with Nathan Shedroff
  4. Soft Skills Are Hard: Thrive In a Diverse Work Culture” with Steve Portigal

Registration is now fully open, and early bird rates are good until March 13.

See you in San Antonio!

Full speaker lineup now live!

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We’ve been dying to share our speaker list with you FOREVER! The moment has finally arrived.

But two things you should know first:

  1. Tickets are as inexpensive as they’ll ever be—for about one more week. This is a good time to consider registering.
  2. Wishing you could speak at Enterprise UX 2015? There’s still a possibility.

OK, on to the lineup!

Day One (Wednesday, May 13) kicks off with an opening keynote from Greg Petroff, GE Software’s Chief Experience Officer. The morning continues with the first of our four themes: Insight at Scale. Steve Portigal facilitates three talks and a discussion with Christian Rohrer, Kelly Goto, and Chris Chapo. In the afternoon, we’ll move to our second theme: Craft amid Complexity. Speaking/discussing are Peter Morville, Dave Cronin, and Uday Gajendar, all facilitated by theme leader Kendra Shimmell. Then we’ll wrap up the day with a raucous Enterprise Storytelling session curated by Dan Willis.

We’ll start Day Two (Thursday, May 14) with our third theme, Enterprise Experimentation. Theme leader Steve Sanderson facilitates talks and discussion with Bill Scott, Alissa Briggs, and Jeff Gothelf. During the afternoon, we’ll move on to our fourth and final theme, Designing Organizational Culture, with Phil Gilbert, Julie Baher, and Nathan Shedroff, and Marc Rettig as theme leader. And closing keynoter Dave Gray, author of The Connected Company, will wrap it all up with a bow.

Day Three (May 15) is workshop day; we’ve got four excellent concurrent sessions to choose from, taught by instructors Theresa Neil, Jeff Gothelf, Steve Portigal, and Nathan Shedroff.

Stay tuned for the full schedule and session descriptions; in the meantime, please consider joining us in San Antonio this May!

Speaking at Enterprise UX

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Want to speak at Enterprise UX 2015? Apparently, many do, because we’ve been overwhelmed with emails.

If you do, there’s good news and bad news.

Bad news first: the main program and workshop slots are full. This is an all-new conference, so we’re a little cautious, and opted to fill out the speaker list by invitation only. (By the way, it’s a pretty impressive program; we’re hoping to share it with you ANY DAY NOW, according to our web guru.)

But we’re set for 2015, and we GREATLY appreciate your interest in joining our inaugural program. Please be sure to follow @enterpriseux and/or join our mailing list (form below) so you can be in the loop regarding speaking opportunities for the 2016 conference.

Now for the good news: we’re going to open a limited number of five-minute slots for “enterprise storytelling”. Yes, you read that right: “enterprise storytelling”. It’ll be fun and, we expect, a bit raucous, given how many people seem to lapse into rant mode when talking about enterprise UX.

We’ll open the Enterprise Storytelling session’s submissions process later this month, and those accepted will receive complimentary passes to Enterprise UX 2015. So please stay tuned; thanks!

Good conduct is good experience

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A great conference experience isn’t just about fantastic presentations, swanky parties, or having enough coffee to get everyone revived in the morning. It’s also about how we treat each other at the event.

That’s why there’s an Enterprise UX 2015 Code of Conduct. Please have a look—we borrowed it nearly word-for-word from the brilliant Erin Kissane—and let us know if you have any questions or suggestions.

We’re live!

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After many, many months of planning and hard work, we’re thrilled to go public! There’s really too much to say in one short posting, so I’ll note a few things for now:

Who’s speaking?

We’ve already given you a taste—GE’s Greg Petroff and The Connected Company author Dave Gray are our keynoters, and Kelly Goto and Bill Scott are just two of our 16 speakers. You’ll be blown away by our full lineup; we can’t wait to share it with you.

What about the program?

We’ll publish it soon. For now, we can tell you that it’s built around four core themes which address the breadth of practicing UX within and for enterprises:

  • Insight at Scale
  • Craft amid Complexity
  • Enterprise Experimentation
  • Designing Organizational Cultures