Why enterprise UX
Enterprises—huge, distributed, complex businesses, government agencies, and other large organizations—account for an enormous portion of the global economy. Yet people who engage with enterprises—employees, customers, and managers—face experiences that are tedious, fragmented, complicated, and just plain awful, especially when compared with consumer-facing experiences. It’s time to right these wrongs.
Why people attended
There are dozens of excellent UX-related conferences. Why did we produce this one?
Because enterprise UX problems are uniquely wicked ones, with overwhelming challenges of scale, complexity, and distributed decision-making, and intertwined with organizational behavior. Rather than teaching basic UX skills, like how to design responsively, Enterprise UX 2015 provided inspiration and models of success from leading organizations like GE, IBM, and Citrix. We covered how UX is practiced in these enterprises, and how in turn UX is changing the way those enterprises work.
If you believe that enterprise experiences should offer the same degree of humanity, beauty, and delight that people have come to expect from other types of experiences, please join us at Enterprise UX 2016. Join the mailing list (below) and we’ll let you know where and when it will take place as soon as we do.
Who this conference was for
We designed Enterprise UX 2015 for people who care about delivering great enterprise experiences—whether you work within an enterprise or for an enterprise software vendor.
Naturally that means mid- and senior-level UX practitioners and team leaders who are charged with researching and designing enterprise software and web sites. It also means product managers who know that research and design provide their products with a competitive edge. And it means engineers, developers, marketers, and decision-makers whose organizations stand to benefit when their employees and customers enjoy better experiences.
Who was behind Enterprise UX 2015
Rosenfeld Media produced the event; Rackspace generously hosted and sponsored it. Our program committee was Rosenfeld Media’s Lou Rosenfeld, Rackspace’s Dave Malouf, and CloudPhysics’ Uday Gajendar. Rosenfeld Media’s Elaine Matthias and Karen Corbett were responsible for making sure our attendees enjoyed a great conference experience. And they did.
We’d love to hear from you.
