{"id":131,"date":"2020-08-08T18:38:34","date_gmt":"2020-08-08T18:38:34","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/enterprise2020\/?post_type=sessions&#038;p=131"},"modified":"2020-09-10T15:54:08","modified_gmt":"2020-09-10T15:54:08","slug":"a-top-down-and-bottom-up-approach-to-user-centric-maturity-at-scale","status":"publish","type":"sessions","link":"https:\/\/rosenfeldmedia.com\/enterprise2020\/sessions\/a-top-down-and-bottom-up-approach-to-user-centric-maturity-at-scale\/","title":{"rendered":"A Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale"},"content":{"rendered":"<p>User-centric design and development mindset and maturity has been low in an enterprise context. UX departments struggle a lot to gain momentum and help organizations create better products in various different ways with RoI of their efforts being low. How might we increase the user-centric maturity and mindset of the enterprise in a more organic way and help as many product teams as possible while having insufficient UX specialists?<\/p>\n<p>Vasilieos will present a case study for top-down and bottom-up approach taken at LEGO with practical information, learnings and reflections so far.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>User-centric design and development mindset and maturity has been low in an enterprise context. UX departments struggle a lot to gain momentum and help organizations create better products in various different ways with RoI of their efforts being low. How might we increase the user-centric maturity and mindset of the enterprise in a more organic [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":826,"template":"","session-theme":[17],"session-type":[27],"rm-permissions":[30],"event-type":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/sessions\/131"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/types\/sessions"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/media\/826"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/media?parent=131"}],"wp:term":[{"taxonomy":"session-theme","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/session-theme?post=131"},{"taxonomy":"session-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/session-type?post=131"},{"taxonomy":"rm-permissions","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/rm-permissions?post=131"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/event-type?post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}