{"id":122,"date":"2020-08-08T18:30:07","date_gmt":"2020-08-08T18:30:07","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/enterprise2020\/?post_type=sessions&#038;p=122"},"modified":"2020-09-07T23:57:08","modified_gmt":"2020-09-07T23:57:08","slug":"not-your-ordinary-re-brand-designs-path-to-driving-customer-obsession-at-best-buy","status":"publish","type":"sessions","link":"https:\/\/rosenfeldmedia.com\/enterprise2020\/sessions\/not-your-ordinary-re-brand-designs-path-to-driving-customer-obsession-at-best-buy\/","title":{"rendered":"Not Your Ordinary Re-Brand: Design&#8217;s Path to Driving Customer Obsession at Best Buy"},"content":{"rendered":"<p>In 2018, Best Buy re-branded. The impact of this otherwise ordinary corporate event went far beyond getting a spiffy new logo and a custom font. This talk will tell the story of how our effort to re-brand kicked off a profound cultural transformation at the company. It will cover:<\/p>\n<ul>\n<li>How rolling out the brand led to the creation of a CX vision that helped make it real for each of our 125,000 employees<\/li>\n<li>How this catalyzed the need to centralize our experience design organizations into a unified force<\/li>\n<li>How the company continues to use the guiding behaviors created in the rebrand to enable experiences our customers and employees will love<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In 2018, Best Buy re-branded. The impact of this otherwise ordinary corporate event went far beyond getting a spiffy new logo and a custom font. This talk will tell the story of how our effort to re-brand kicked off a profound cultural transformation at the company. It will cover: How rolling out the brand led [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":826,"template":"","session-theme":[19],"session-type":[27],"rm-permissions":[32],"event-type":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/sessions\/122"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/types\/sessions"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/media\/826"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/media?parent=122"}],"wp:term":[{"taxonomy":"session-theme","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/session-theme?post=122"},{"taxonomy":"session-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/session-type?post=122"},{"taxonomy":"rm-permissions","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/rm-permissions?post=122"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/enterprise2020\/wp-json\/wp\/v2\/event-type?post=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}