This year’s themes
Theme 1. A New Kid on the Old Block: UX in Bricks-and-Mortar Industries
When the pace is fast, change is constant, and innovation is what a company sells, getting UX a seat at the proverbial table is hardly heroic. But when UX operates in a century-old place that pumps oil, runs clockwork processes, and has elaborate hierarchies, the story may be different.
This year, we’ll spotlight experience champions in the ‘brick-and-mortar’ industries: manufacturing, education, healthcare, hospitality, construction, and other established verticals. We are looking for speakers that can answer these questions:
- How has UX changed established enterprises? How do we impact organizations where our role is to support a function that supports a function that supports the main business?
- What can UX in “new” industries learn from UX in “old” industries? What are the main design challenges we face, and how do we tackle them? Are there gnarly design problems traditional industries have learned to deal with that newer industries don’t even yet realize are headed their way?
- What are the best practices for fostering UX teams in such industries and companies? What makes them successful? How do we attract and retain UX talent there?
Theme 2. Keeping up with Rapid Growth: From Startup to Enterprise
Kids grow fast; companies do, too. The startup you joined a couple of years ago is now a big place with new players, new rules, and often a new culture. You blinked, and the world has changed around you. How do we keep up with rapid organizational growth? What challenges do we face and how do we tackle them?
If you are Master of Rapid Organizational Growth, we want to hear your lessons.
- What is the tipping point when a company becomes an enterprise? What happens during such a transition that affects how UX operates? What do we gain and what do we lose?
- When our new customer base is not the one we grew our business on, how does it change the nature of the product? How do we pivot from one to the other?
- What happens when a company grows faster than we can grow a UX team? What new alliances do we form and what responsibilities do we distribute to others? How do we navigate the complexity of these new relationships?
Theme 3. Through the Looking Glass: The Outsider’s Perspective on the Enterprise
When in-house resources can’t keep up with demand, we often turn to external help. Sometimes, such relationships are love stories that produce beautiful and successful experience babies. But sometimes, they produce tension, misunderstanding, and more work than we bargained for.
If you are a consultant or agency ‘outsider’ who knows enterprises like the back of your hand, share your perspective.
- What makes a successful relationship between in-house and agency teams? When is the right time to hire external help and when is it best not to?
- What does an outsider see that in-house UX teams often overlook? What skills do outsiders have that insiders lack? What can in-house teams learn from outsiders, and what can they teach them?
- How do we influence enterprises from the outside when they don’t have internal UX resources?
- What unique challenges does an outsider face that internal teams don’t?
Theme 4. The Inner Change: Collaborating Across Silos to Transform the Enterprise
UX transforms enterprise products and services, and now we start transforming enterprises themselves. Cross-functional case studies were a huge hit at last year’s conference. For Enterprise Experience 2020, we’re looking for new examples of cross-functional collaboration and knowledge transfer.
If you have transformed not only a product, but also your company, please share your story with us. We need to learn from both inspirational success and painful lessons.
- How can we influence modernization of enterprise beyond customer-facing products and services? Are there successful stories of UX partnering with corporate functions (e.g., HR, Operations, etc.) to foster transformation and innovation within their companies?
- What are the unusual symbiotic relationships that we formed with other functions (e.g., Sales, Support, Field), that build on each other’s knowledge and advance the company’s products and services?
- What do UX teams need to know that is not part of our standard curriculum, but is essential knowledge among the adjacent disciplines, such as Product, Engineering, Marketing, or Data Science?
Our curation team is adding details all the time to the full conference program. For announcements add your name to our Enterprise Experience community’s mailing list; sign up here.