Enterprise Product Journey

Getting to Wow – it takes a village in a customer obsessed company

June 4, 2019 9:00 am - 9:30 am

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Smitha Papolu
Heidi Maghran

Creating great experiences are not just the designer’s job but need to be engineered into products, that are well conceived by product managers and executed with many other functions, all with the same goal. We’ll share 3 approaches from Intuit where our team shipped the most requested feature for small business accounting.

1. Staying customer-problem focused and embracing negative feedback from customers was at the beginning and end of every decision helping us think beyond our individual responsibilities.

2. Democratizing data helped us stay honest and understand our customers and their complexities.

3. Interchangeable leadership enabled us to capture all perspectives and make thorough decisions.