{"id":3088,"date":"2023-04-10T21:07:22","date_gmt":"2023-04-10T21:07:22","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/enterprise-ux-2023\/?post_type=sessions&#038;p=3088"},"modified":"2023-06-14T13:25:42","modified_gmt":"2023-06-14T13:25:42","slug":"how-to-lead-with-data-and-without-data","status":"publish","type":"sessions","link":"https:\/\/rosenfeldmedia.com\/enterprise-ux-2023\/sessions\/how-to-lead-with-data-and-without-data\/","title":{"rendered":"How to Lead With Data, and Without Data"},"content":{"rendered":"<p>As a product designer, do you trust data when it defies your intuition? What about those times when following data leads you astray? How can you balance the need for experimentation and iteration with the dangers of over-optimization? What are some of the ways that being &#8220;data driven&#8221; can go wrong? Follow along and learn about the Amplitude design team&#8217;s journey blending qualitative and quantitative research to drive design strategy\u2014while balancing quality and velocity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a product designer, do you trust data when it defies your intuition? What about those times when following data leads you astray? How can you balance the need for experimentation and iteration with the dangers of over-optimization? What are some of the ways that being &#8220;data driven&#8221; can go wrong? Follow along and learn [&hellip;]<\/p>\n","protected":false},"author":1485,"featured_media":4678,"template":"","session-theme":[19],"session-type":[27],"rm-permissions":[],"event-type":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Lead With Data, and Without Data - Enterprise UX 2023<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rosenfeldmedia.com\/enterprise-ux-2023\/sessions\/how-to-lead-with-data-and-without-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Lead With Data, and Without Data - Enterprise UX 2023\" \/>\n<meta property=\"og:description\" content=\"As a product designer, do you trust data when it defies your intuition? 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