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There are two ways for organizations to grow: organically (i.e., through internal development) or inorganically (i.e., through mergers and acquisitions.) In this session, Jorge Arango will discuss how designers can help their organizations grow inorganically. We’ll cover design’s role in creating a whole that’s greater than the sum of its parts and learn three “plays” to help us chart a path towards more cohesive product experiences.
Jorge Arango is an information architect, author, and educator. For the past 25 years, he has used architectural thinking to bring clarity and alignment to design and product teams. He’s the author of “Living in Information: Responsible Design for Digital Places” (Two Waves, 2018), co-author of “Information Architecture: for the Web and Beyond” (O’Reilly, 2015), and host of “The Informed Life” podcast. Besides consulting, writing, and podcasting, Jorge also teaches in the graduate interaction design program at the California College of the Arts.