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We hear a lot of talk about “digital transformation.” But isn’t that what we’ve been doing since the Web emerged in the late 1990s? Why is this still so aspirational for so many organizations? In his consulting practice with Factor, Bram Wessel sees first-hand how enterprise-scale organizations are awakening to the reality that the information itself that drives experiences and gets implemented in technologies —the Information Layer, if you will— is increasingly a tangible organizational asset. As such, it’s as critical as any other kind of infrastructure. Bram joins Lou to ponder where we’ve been and where we might be headed in the realm of enterprise information architecture.
About BramBram Wessel is co-founder of Factor, an enterprise IA consulting practice in Seattle. In over a quarter-century of experience as a user-centered design and research professional, Bram has arrived at the strong conviction that digital technology should be an enabler —not the object— of human experiences. Bram has provided information architecture, user research, and interaction design for a diverse array of organizations such as Adobe, Amazon, Backcountry, the City of Seattle, Common Spirit, Crate & Barrel, Disney, Expedia Group, Funko, GE, Genuine Parts Company, Group Health, Intel, Lionsgate, Microsoft, Nordstrom, Real Networks, Safeco/Liberty Mutual, Sony, Starbucks, Volvo, UW Medicine, and Warner Brothers, among many others. A tireless advocate for the IA/UX discipline, Bram is a frequent speaker at conferences such as the Information Architecture Conference, Interaction, World IA Day, UX Week, ConveyUX, Seattle Interactive Conference, Taxonomy Bootcamp, Enterprise Search & Discovery, and Seattle Design Festival. He also takes pride in Factor’s support of the regional UX and IA community’s meetups and workshops. Bram is committed to educating the next generation of practitioners through his co-development of the Information Architecture curriculum at the School of Visual Concepts, and as a guest lecturer at the University of Washington’s MCDM and MLIS programs.Bram was the co-executive producer of Interaction ‘19, the Interaction Design Association (IxDA) conference which was held in Seattle in February 2019. Bram is also a past board member of Info Camp Seattle, the Information Architecture Institute and IxDA Seattle.In his spare time, Bram enjoys fly-fishing, shellfish farming, and winemaking.
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