As practitioners, we are often asked to craft Customer Journeys. It’s not uncommon, however, to wonder how impactful these lovingly researched and designed journeys are for the stakeholders they are meant for. Do they contain the right information for Enterprise stakeholders? Do they convey it in a way that is actually useful for the end user of these journeys? How can we feel more confident in the research that underlies these journeys? This session will explore some of the approaches that the gotomedia
team has been using when researching and creating customer journeys in order to make them more successful for enterprise stakeholders.
About Sean Dolan
As Head of UX Strategy with gotomedia, a UX Research & Design studio, Sean specializes in applying actionable research methods to product interfaces & strategy — bringing people directly into the mix to launch innovative web and mobile experiences for companies large and small. He has led research and design projects for enterprises such as including Pearson Education, VMware, Epson-Seiko, Symantec, Brocade and Arm . With over 20 years experience as an information architect, experience designer and user researcher, Sean has the ability to wrangle complicated business needs and product requirements into clear and usable interfaces. His background as both an in-house manager and outside consultant gives him a unique perspective into the streamlined processes needed to create and launch product interfaces across multiple platforms. Sean holds a BA from Brown University and resides in Boston, MA.