{"id":3100,"date":"2022-09-11T11:29:13","date_gmt":"2022-09-11T15:29:13","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/designopssummit2022\/?page_id=3100"},"modified":"2022-09-11T11:29:13","modified_gmt":"2022-09-11T15:29:13","slug":"day-1-design-roi-cover-a-little-get-a-lot","status":"publish","type":"page","link":"https:\/\/rosenfeldmedia.com\/designopssummit2022\/day-1-design-roi-cover-a-little-get-a-lot\/","title":{"rendered":"Day 1-Design ROI: Cover a Little, Get a Lot"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3246\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr1-300x160.png\" alt=\"\" width=\"1209\" height=\"645\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr1-300x160.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr1-1024x547.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr1-768x410.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr1-1536x820.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr1-2048x1094.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr1-600x321.png 600w\" sizes=\"auto, (max-width: 1209px) 100vw, 1209px\" \/><\/p>\n<div>\u2014 Thank you for the introductions<\/div>\n<ul>\n<li>\n<div>Hi everyone, I\u2019m a global design ops manager at Stander with over 10 years of experience<\/div>\n<\/li>\n<li>\n<div>We have more than 400 designers across 10 countries world wide with an extensive portfolio of projects and programs<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014 Happy and grateful to be here at the DesignOps summit<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3247\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr2-300x165.png\" alt=\"\" width=\"1207\" height=\"664\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr2-300x165.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr2-1024x563.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr2-768x422.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr2-1536x844.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr2-2048x1126.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr2-600x330.png 600w\" sizes=\"auto, (max-width: 1207px) 100vw, 1207px\" \/><\/p>\n<div>\u2014 Digital transformations have brought up how design impacts revenue and P&amp;L statements<\/div>\n<ul>\n<li>\n<div>Several studies have talked about results produced in business terms<\/div>\n<ul>\n<li>\n<div>Studies from Forrester, HBR, and McKinsey have showed how design has benefits for ROI, differential value, and market share<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3248\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr3-300x169.png\" alt=\"\" width=\"1220\" height=\"687\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr3-300x169.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr3-1024x576.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr3-768x432.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr3-1536x864.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr3-2048x1151.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr3-600x337.png 600w\" sizes=\"auto, (max-width: 1220px) 100vw, 1220px\" \/><\/p>\n<div>\u2014 \u00a0And there is evidence to show value of design thinking<\/div>\n<ul>\n<li>\n<div>A study tracked the design practices of 300 listed companies across industries and countries<\/div>\n<\/li>\n<li>\n<div>It found close correlation between the design culture and financial performance with human centered design practices being tied to better metrics<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014 This is attractive for us, as there was an empirical demonstration that designers work contributed to the bottom line<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3249\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr4-300x152.png\" alt=\"\" width=\"1157\" height=\"586\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr4-300x152.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr4-1024x518.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr4-768x389.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr4-1536x778.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr4-2048x1037.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr4-600x304.png 600w\" sizes=\"auto, (max-width: 1157px) 100vw, 1157px\" \/><\/p>\n<div>\u2014 Promoting design means business growth and this has been proven to work<\/div>\n<ul>\n<li>\n<div>And these studies are based on many years and rigorous analysis<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3250\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr5-300x102.png\" alt=\"\" width=\"1097\" height=\"373\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr5-300x102.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr5-1024x349.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr5-768x262.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr5-1536x523.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr5-2048x698.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr5-600x204.png 600w\" sizes=\"auto, (max-width: 1097px) 100vw, 1097px\" \/><\/p>\n<div>\u2014 But how can we measure impact without harming the day-to-day work that we do<\/div>\n<ul>\n<li>\n<div>Thinking about ROI will help us answer this question<\/div>\n<\/li>\n<li>\n<div>Another question is why? Do we really need strategy to measure impact in business terms?<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3251\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr6-300x125.png\" alt=\"\" width=\"1104\" height=\"460\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr6-300x125.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr6-1024x426.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr6-768x320.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr6-1536x640.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr6-2048x853.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr6-600x250.png 600w\" sizes=\"auto, (max-width: 1104px) 100vw, 1104px\" \/><\/p>\n<p>\u2014 So let\u2019s ask why, then reflect what ROI is, and then how we can implement an approach to ROI for design<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3252\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr7-300x196.png\" alt=\"\" width=\"1119\" height=\"731\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr7-300x196.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr7-1024x668.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr7-768x501.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr7-1536x1002.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr7-600x392.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr7.png 2044w\" sizes=\"auto, (max-width: 1119px) 100vw, 1119px\" \/><\/p>\n<div>\u2014 So why ROI?<\/div>\n<ul>\n<li>\n<div>Let\u2019s divide an org into four levels, where there are different views on \u00a0the day-to-day vision of company<\/div>\n<\/li>\n<li>\n<div>DesignOps works on levels 1,2,3, but we often forget to align our success on company goals<\/div>\n<\/li>\n<li>\n<div>We need to maintain connections the amongst rest of levels, since the language of day-to-day conversations is different across levels<\/div>\n<ul>\n<li>\n<div>Only then can we quantify how we are contributing to an overall strategy<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014 At a high level, we often don\u2019t face how our work is adding to the big picture goals of the company<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3253\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr8-300x165.png\" alt=\"\" width=\"1127\" height=\"620\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr8-300x165.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr8-1024x562.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr8-1536x843.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr8-600x329.png 600w\" sizes=\"auto, (max-width: 1127px) 100vw, 1127px\" \/><\/p>\n<div>\u2014 In terms of design growth, our level of discipline is proportionate to our business impact<\/div>\n<ul>\n<li>\n<div>Businesses that don\u2019t have disciplines tend to be reactive<\/div>\n<\/li>\n<li>\n<div>Those with a clear ROI and approach are proactive and influence processes from the beginning<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014 We can build credibility and get involved faster in the product creation process, with a disciplined approach<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3254\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr9-300x219.png\" alt=\"\" width=\"1138\" height=\"831\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr9-300x219.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr9-1024x747.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr9-768x560.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr9-1536x1121.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr9-600x438.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr9.png 1806w\" sizes=\"auto, (max-width: 1138px) 100vw, 1138px\" \/><\/p>\n<div>\u2014 Investment means giving something up, with \u00a0the expectation to get something bigger<\/div>\n<ul>\n<li>\n<div>For design, we can summarize ROI in three blocks<\/div>\n<ul>\n<li>\n<div>Investment in time\/effort<\/div>\n<\/li>\n<li>\n<div>Investment in people for the team<\/div>\n<\/li>\n<li>\n<div>Investment in budget, and informal items<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u2014 So what is the formal definition of ROI, now that we\u2019ve locked down the why<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3256\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr11-300x181.png\" alt=\"\" width=\"1149\" height=\"693\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr11-300x181.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr11-1024x617.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr11-768x463.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr11-1536x926.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr11-2048x1234.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr11-600x362.png 600w\" sizes=\"auto, (max-width: 1149px) 100vw, 1149px\" \/><\/p>\n<p>\u2014 Profit is what materializes expectations of investment, but it\u2019s not ROI itself<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3257\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr12-300x159.png\" alt=\"\" width=\"1162\" height=\"616\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr12-300x159.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr12-1024x544.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr12-768x408.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr12-1536x816.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr12-2048x1087.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr12-600x319.png 600w\" sizes=\"auto, (max-width: 1162px) 100vw, 1162px\" \/><\/p>\n<div>\u2014 At some point, financial language can get lost in complex relations and hard to define<\/div>\n<ul>\n<li>\n<div>And it\u2019s hard to tie to improvements in design to financial results<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014 No magic recipe exists for clarifying a direct relationship between design and finance, so let\u2019s keep it simple<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3258\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr13-300x173.png\" alt=\"\" width=\"1151\" height=\"664\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr13-300x173.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr13-1024x590.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr13-768x442.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr13-1536x885.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr13-2048x1179.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr13-600x346.png 600w\" sizes=\"auto, (max-width: 1151px) 100vw, 1151px\" \/><\/p>\n<div>\u2014 To increase profit have two options 1) Increase revenues or 2) reduce costs to increase profit<\/div>\n<ul>\n<li>\n<div>We can associate metrics to see how we move profit forward<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014 You should always think: What am I doing for this project to help move company profits?<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3259\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr14-300x163.png\" alt=\"\" width=\"1171\" height=\"636\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr14-300x163.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr14-1024x555.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr14-768x416.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr14-1536x833.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr14-2048x1111.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr14-600x325.png 600w\" sizes=\"auto, (max-width: 1171px) 100vw, 1171px\" \/><\/p>\n<div>\u2014 Take two paths for classifying work<\/div>\n<ul>\n<li>\n<div>To left: Everything we do in terms of goals<\/div>\n<\/li>\n<li>\n<div>To right: Everything we need (the resources) to accomplish the goals<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014 These two groups will be our field of work<\/div>\n<ul>\n<li>\n<div>So let\u2019s lookout for an example<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3261\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr16-300x217.png\" alt=\"\" width=\"1193\" height=\"863\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr16-300x217.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr16-1024x740.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr16-768x555.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr16-600x433.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr16.png 1786w\" sizes=\"auto, (max-width: 1193px) 100vw, 1193px\" \/><\/p>\n<div>\u2014 But there is a third group, not directly relate to revenue and cost: experience value<\/div>\n<ul>\n<li>\n<div>Experience value related to design itself<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014 Common mistake though of trying too long to translate experience goals into business metrics<\/div>\n<ul>\n<li>\n<div>If included in one of these groups<\/div>\n<\/li>\n<li>\n<div>Encourage you to try exercise of applying goals to revenue, costs, and experience values of your org<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014 Once you have these items, translate into metrics<\/div>\n<div><\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3262\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr17-300x162.png\" alt=\"\" width=\"1194\" height=\"645\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr17-300x162.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr17-1024x553.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr17-768x415.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr17-1536x829.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr17-2048x1106.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr17-600x324.png 600w\" sizes=\"auto, (max-width: 1194px) 100vw, 1194px\" \/><\/p>\n<div>\n<div>\u2014 These metrics then provide a vision for how design contributions tie into company goals<\/div>\n<ul>\n<li>\n<div>Vision of customer perception added as well<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014 Part of design contribution then looks to be revenues, savings, and grasping customer feelings to a product<\/div>\n<ul>\n<li>\n<div>Experience value metrics depend heavily on your own metrics<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3263\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr18-300x165.png\" alt=\"\" width=\"1200\" height=\"660\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr18-300x165.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr18-1024x564.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr18-768x423.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr18-1536x846.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr18-2048x1128.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr18-600x331.png 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<div>\u2014 Bear in mind that it is not common to see how team how demonstrates it\u2019s added value to broader company goals<\/div>\n<ul>\n<li>\n<div>This is a competitive advantage for you<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014 We have achieved a lot, by covering a small number of topics<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3264\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr19-300x164.png\" alt=\"\" width=\"1213\" height=\"663\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr19-300x164.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr19-1024x559.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr19-768x419.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr19-1536x839.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr19-2048x1118.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr19-600x328.png 600w\" sizes=\"auto, (max-width: 1213px) 100vw, 1213px\" \/><\/p>\n<div>\u2014 Design is much more than these items in terms of value add, but it is harder to measure<\/div>\n<ul>\n<li>\n<div>So let\u2019s cover a small part of customer and business outcomes<\/div>\n<\/li>\n<li>\n<div>I\u2019ve had many conversations where people say defining value of design is not possible<\/div>\n<ul>\n<li>\n<div>I\u2019m sympathetic, but my approach allows us to make some decisions<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3265\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr20-300x151.png\" alt=\"\" width=\"1194\" height=\"601\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr20-300x151.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr20-1024x514.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr20-768x386.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr20-1536x772.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr20-2048x1029.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr20-600x301.png 600w\" sizes=\"auto, (max-width: 1194px) 100vw, 1194px\" \/><\/p>\n<div>\u2014 So we have a framework in our approach, but what about investments?<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014 In an article I once read, and advertising executive once said he didn\u2019t know which of half of his ad dollars were wasted:<\/div>\n<ul>\n<li>\n<div>Investments act as the baseline for your approach<\/div>\n<\/li>\n<li>\n<div>Let\u2019s look for clues \u00a0about where to find them<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3266\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr21-300x160.png\" alt=\"\" width=\"1196\" height=\"638\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr21-300x160.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr21-1024x546.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr21-768x409.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr21-1536x819.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr21-2048x1092.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr21-600x320.png 600w\" sizes=\"auto, (max-width: 1196px) 100vw, 1196px\" \/><\/p>\n<div>\u2014 \u00a0Remember, we have three groups of org activities: time\/effort, budget, and people (investment in the team)<\/div>\n<ul>\n<li>\n<div>So let\u2019s see how they can be added to an ROI framework<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3267\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr22-300x161.png\" alt=\"\" width=\"1215\" height=\"652\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr22-300x161.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr22-1024x550.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr22-768x413.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr22-1536x826.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr22-2048x1101.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr22-600x323.png 600w\" sizes=\"auto, (max-width: 1215px) 100vw, 1215px\" \/><\/p>\n<div>\u2014 Important to think in long-term, and how what we do today translate into tomorrow<\/div>\n<ul>\n<li>\n<div>Documenting design quarterly might not be key for current returns, but for future returns and projects<\/div>\n<\/li>\n<li>\n<div>Take the time and effort to subtract savings from long-term investment<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3268\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr23-300x165.png\" alt=\"\" width=\"1222\" height=\"672\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr23-300x165.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr23-1024x562.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr23-768x422.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr23-1536x844.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr23-2048x1125.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr23-600x330.png 600w\" sizes=\"auto, (max-width: 1222px) 100vw, 1222px\" \/><\/p>\n<div>\u2014 Forget phrases like \u2018for every dollar of X, you get Y\u2019<\/div>\n<ul>\n<li>\n<div>My recommendation is to find alternative paths to get quantitative metrics<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3269\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr24-300x164.png\" alt=\"\" width=\"1229\" height=\"672\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr24-300x164.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr24-1024x560.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr24-768x420.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr24-1536x840.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr24-2048x1120.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr24-600x328.png 600w\" sizes=\"auto, (max-width: 1229px) 100vw, 1229px\" \/><\/p>\n<div>\u2014 Let me make this clear with a story<\/div>\n<ul>\n<li>\n<div>For the launch of Santander design system we were asked how to measure business impact<\/div>\n<ul>\n<li>\n<div>So we asked populations about efficiency of using our products, and create simulations showing how the Flame design systems drastically reduced development time by reusing components<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<div>Developed metric in reducing time-to-market, which could be carried over to other ROI metrics<\/div>\n<\/li>\n<li>\n<div>Found other ways to exploit metrics to improve our approach<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3270\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr25-300x157.png\" alt=\"\" width=\"1232\" height=\"645\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr25-300x157.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr25-1024x537.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr25-768x403.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr25-1536x806.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr25-2048x1074.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr25-600x315.png 600w\" sizes=\"auto, (max-width: 1232px) 100vw, 1232px\" \/><\/p>\n<div>\u2014 And we ask \u201cWhy\u201d as much as needed to get the needed metrics<\/div>\n<ul>\n<li>\n<div>For example when developing training plans, ask why the plans are important until they can be traced back to a profit-based metric<\/div>\n<\/li>\n<li>\n<div>This is important as way to chart distance between our goals and company goals<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3271\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr26-300x167.png\" alt=\"\" width=\"1232\" height=\"686\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr26-300x167.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr26-1024x570.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr26-768x428.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr26-1536x855.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr26-2048x1140.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr26-600x334.png 600w\" sizes=\"auto, (max-width: 1232px) 100vw, 1232px\" \/><\/p>\n<div>\u2014 Finally, we must be aware of the kind of org we operate, to understand what metrics we should focus on<\/div>\n<ul>\n<li>\n<div>Our work could be a design hub, or a pool of designers that are contracted out for specific designs<\/div>\n<ul>\n<li>\n<div>There could be a need to justify work that has peaks and valleys before org changes<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<div>We need an ROI approach on to explain to top management how to do things<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014 In early phases, we need to develop a strategy that shows the value as designers at each stage of the org<\/div>\n<p>&nbsp;<\/p>\n<div><\/div>\n<div><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3272\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr27-300x172.png\" alt=\"\" width=\"1238\" height=\"710\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr27-300x172.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr27-1024x586.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr27-768x440.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr27-1536x880.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr27-2048x1173.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr27-600x344.png 600w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\" \/><\/p>\n<div>\u2014 Finally, I\u2019ll leave with a summary on the main takeaways I have from this presentation:<\/div>\n<ul>\n<li>\n<div>Mentally distribute the work between \u2018what we need to achieve&#8217; and &#8216;how to achieve it&#8217;<\/div>\n<\/li>\n<li>\n<div>Segment goals to business, costs, and experience value<\/div>\n<\/li>\n<li>\n<div>Look for clues in basic investments and see those that get close measurements to profit<\/div>\n<\/li>\n<li>\n<div>Explore options for long-terms savings through \u201cWhy\u201d questions<\/div>\n<\/li>\n<li>\n<div>Take into account own context, as success of ROI depends on the moment you are in<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3273\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr28-300x167.png\" alt=\"\" width=\"1229\" height=\"684\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr28-300x167.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr28-1024x570.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr28-768x427.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr28-1536x854.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr28-2048x1139.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr28-600x334.png 600w\" sizes=\"auto, (max-width: 1229px) 100vw, 1229px\" \/><\/p>\n<div>\u2014 As DesignOps we need to demonstrate \u00a0the value of what we do to make design grow, and have our work be part of company strategy<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014 And there is no strategy alignment, without us understanding the business strategy<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3274\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr29-300x162.png\" alt=\"\" width=\"1230\" height=\"664\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr29-300x162.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr29-1024x552.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr29-768x414.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr29-1536x829.png 1536w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr29-2048x1105.png 2048w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/11\/2022\/09\/dr29-600x324.png 600w\" sizes=\"auto, (max-width: 1230px) 100vw, 1230px\" \/><\/p>\n<div><u>Q&amp;A<\/u><\/div>\n<div><\/div>\n<ol>\n<li>\n<div>Just because we can measure ROI, should we? What is your success in presenting ROI? What is the ROI of ROI?<\/div>\n<\/li>\n<\/ol>\n<div><\/div>\n<div>\u2014 At the end of my presentation, I think the important thing is to relate strategy based on your own company context<\/div>\n<ul>\n<li>\n<div>How you sell ROI in high-maturity org versus startup<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014 Will think about the ROI of ROI metric<\/div>\n<div><\/div>\n<ol start=\"2\">\n<li>\n<div>How have metrics tied to design elements relative to marketing, bug code fixes? What is the correlation?<\/div>\n<\/li>\n<\/ol>\n<div><\/div>\n<div>\u2014 As designers we have partial responsibility for profit metrics<\/div>\n<ul>\n<li>\n<div>Point is, the more you have good relationship and alignment with business goals, the more resources you can obtain to quantify your contribution to the big picture<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<ol start=\"3\">\n<li>\n<div>How to differentiate ROI for design versus product management?<\/div>\n<\/li>\n<\/ol>\n<div><\/div>\n<div>\u2014 Ask: Do we need to include in baseline commercial time dedicated to promote something for a client<\/div>\n<ul>\n<li>\n<div>Baseline is dependent on context<\/div>\n<ul>\n<li>\n<div>With ROI covered a little, we are keeping in mind the most important things to explain to the organization<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div><\/div>\n<ol start=\"4\">\n<li>\n<div>Who to include in an ROI exercise?<\/div>\n<\/li>\n<\/ol>\n<div><\/div>\n<div>\u2014 All of the designers, so we are in sync in explaining our value to the organization<\/div>\n<ul>\n<li>\n<div>Encourage our designers to be good storytellers to convey the value we bring<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<ol start=\"5\">\n<li>\n<div>Can we view the video showed regarding the Santander design system?<\/div>\n<\/li>\n<\/ol>\n<div><\/div>\n<div>\u2014 Yes, and you can also search for our efforts in Google for documentation related to how we implemented the design systems<\/div>\n<div><\/div>\n<div><\/div>\n<ol start=\"6\">\n<li>\n<div>How to deal with budgets that have different timeframes and incentives to make initiatives go forward?<\/div>\n<\/li>\n<\/ol>\n<div><\/div>\n<div>\u2014 The point is that we are trying to show distance between goals in company strategy and company budget compared to our local budgets and daily actions<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u2014 Thank you for the introductions Hi everyone, I\u2019m a global design ops manager at Stander with over 10 years of experience We have more than 400 designers across 10 countries world wide with an extensive portfolio of projects and programs \u2014 Happy and grateful to be here at the DesignOps summit &nbsp; \u2014 Digital [&hellip;]<\/p>\n","protected":false},"author":334,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-3100","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/designopssummit2022\/wp-json\/wp\/v2\/pages\/3100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/designopssummit2022\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/designopssummit2022\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/designopssummit2022\/wp-json\/wp\/v2\/users\/334"}],"replies":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/designopssummit2022\/wp-json\/wp\/v2\/comments?post=3100"}],"version-history":[{"count":7,"href":"https:\/\/rosenfeldmedia.com\/designopssummit2022\/wp-json\/wp\/v2\/pages\/3100\/revisions"}],"predecessor-version":[{"id":3734,"href":"https:\/\/rosenfeldmedia.com\/designopssummit2022\/wp-json\/wp\/v2\/pages\/3100\/revisions\/3734"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/designopssummit2022\/wp-json\/wp\/v2\/media?parent=3100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}